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Yahoo has acquired a stake in Indian Internet advertising company Tyroo Media to help it capture more of the country's fast-growing online ad market.
Yahoo acquired between 35 percent and 50 percent of Tyroo for an undisclosed amount of money, said George Zacharias, managing director of Yahoo India, in a telephone interview Wednesday.
Yahoo Buys Stake inTyroo an Indian Online ad Company [infoworld.com]
Given that Yahoo publisher network is non existent in India, I hope they will not interfere with the network Tyroo has created for itself.
They want their advertisers which is O.k. , but let the publisher network keep existing.. Some competition to G is better than none..
They had approached us with ad inventory offerring to replace adSense with Tyroo ads with a better EPC.
Very interesting, did you try them out? I've tried at least a dozen different contextual programs that were supposedly competitive only to find they were just another second rate garbage heap of unrelated ads that don't get clicked, and when they do they have a cpc amounting to jack squat. At least with YPN if/when you can get a click or two the cpc is good.
Howvever, if yahoo is serious about offerring their publisher network in India, Tyroo is a good buy, because Tyroo already has a SELECTED NETWORK of Publishers, primarily driving India traffic..