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Yahoo introduced on Monday a new Internet search system for mobile phone users that delivers locally relevant answers, a move that vaults it ahead of what rival Google now offers.
Starting in the United States, with international markets to follow later this year, the Sunnyvale, California-based company said it planned to take advantage of the inherently local nature of many Web searches performed on phones.
"We are now putting search on every mobile phone that has a browser," said Marco Boerries, senior vice president of Yahoo's Connected Life business unit. "We are delivering the results consumers want with just one search, not a list of Web links."
Yahoo Puts Mobile Search on Every Phone With a Browser [uk.reuters.com]