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Yahoo reorganizing, CFO Decker gets key role

7:22 am on Dec 6, 2006 (gmt 0)

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SAN FRANCISCO (Reuters) - Yahoo Inc. on Tuesday announced a reorganization that marks Chief Financial Officer Susan Decker as a potential successor as CEO and simplifies its structure as it battles faster-growing rival Google.

Decker, 44, will take the lead of a new unit focused on advertising, which is Yahoo's main source of income but has also seen growth slow in some areas. Media, communication, and other product groups will be merged into a unit focused on marketing and international businesses.

Chief Operating Officer Daniel Rosensweig, a possible rival to Decker for the mantle of successor to Chief Executive Terry Semel, will leave the company in March.

Also leaving is Yahoo Media Group chief Lloyd Braun, a former ABC TV executive hired two years ago to help Yahoo blend its Internet services with Hollywood-style showmanship.

Yahoo News [news.yahoo.com]

9:04 am on Dec 6, 2006 (gmt 0)

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Is Terry Semel leaving Yahoo any time soon? There's a lot of rumor, but nothing substantial. Is it gossip or is there some truth to the notion?
11:51 am on Dec 6, 2006 (gmt 0)

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Ho! Just shows how wrong the rumour mill [webmasterworld.com] can be!
12:10 pm on Dec 6, 2006 (gmt 0)

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Something needs to happen at Yahoo to help with the moral from what I keep reading. I hope they get things worked out before they get taken over.
3:48 pm on Dec 6, 2006 (gmt 0)

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Is Terry Semel leaving Yahoo any time soon?

"A spokeswoman said Yahoo does not publicly discuss its succession plans. Semel, 64, who is also Yahoo's chairman, has no plans to leave the company and is re-energized by the changes under way, she said."

Re-energized? I think he's re-energized by the idea of a warm weather destination....

6:26 pm on Dec 7, 2006 (gmt 0)

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Yahoo needs to focus on building a better platform - and hire significant more engineers. In my opinion, Yahoo's biggest downfall was the hiring of so many marketing folks within the past 4 years they lost the race to better technology. Google has focused on hiring the best and brightest engineers, and they have the best platform around. IN order to compete, you must have proper allocation of engineers along with a core bullet proof strategy that continues to drive innovation, with focus on the core objectives.

How long will it take for Yahoo to catch up? And will they ever conquer? I don't think there is a chance. MSN has good potential.


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