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What is Yahoo's real share of search today?

High serps but no traffic to my site



4:43 pm on Nov 20, 2006 (gmt 0)

10+ Year Member

I recently rebuilt my web site and sent a reinclusion request to Yahoo! to drop a penalty that has been on my site for more than three years. My site was always indexed, but never came up in the results. After about 3 weeks the penalty was lifted and I week or so. The problem is I have not seen any traffic increase from this whatsoever. I see that according to some metrics Yahoo! is almost 1/3 of searches on the net...but by my logs I see Google at 82% and Yahoo at a little over 10% and dropping. Four years ago Yahoo brought in approx. 40% of my traffic. I was counting on Yahoo to make up a bit for the see-sawing google traffic this year, but now I see that that might not happen.


6:10 pm on Nov 20, 2006 (gmt 0)

10+ Year Member

Yahoo traffic has been decreasing markedly this month. I'm wondering if Google is taking share faster than we thought.


1:56 pm on Nov 21, 2006 (gmt 0)

10+ Year Member

I'm seeing the same thing with my sites that rank well there. It looks like a steady (and fairly fast) decline in traffic from Yahoo.

Ranking for major terms hasn't shifted, most of my traffic is from many minor terms, and I can't see any change there either. Although I have to admit it's harder to be sure on the long tail terms.

With MSN and Yahoo having so little of the market share already, this decrease has me very worried. Past experience tells me never to rely on Google for a large portion of a sites success.

I'm trying to find ways to advertise that aren't a) going to cause a penalty in Google, and b) that aren't paid ads... The sites that I have that are still ranking are just free content, not selling products, so paying for traffic is out of the question. The only revenue is Adsense and a few minor CPA ads scattered throughout.


2:52 pm on Nov 21, 2006 (gmt 0)

10+ Year Member

What could possibly be causing such a sudden deline in traffic? I am seeing Yahoo's share reduce literally day by day. Last week it was 10.3% and now it's 9.8%. It's frightening to have Google left as the last man standing as it's become nearly impossible to rank well there unless you are an authority site


7:01 pm on Nov 21, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

We have always ranked well in yahoo, but hardly recieve any traffic.

Google has most of the search share.


11:30 pm on Nov 21, 2006 (gmt 0)

5+ Year Member

I think that more and more people are now realising that Google is THE most powerful search engine, so why go anywhere else?

Another problem is that Yahoo uses Overture for advertising which is more cumbersome and less real-time than Adwords.

It seems that Yahoo is trying to aim its readership at teenagers and or chavs by covering too many trashy bubblegum news articles. The clock is ticking....

P.S. I don't work for Google and DMOZ sucks - it is badly abused by too many editors protecting their own self interests.


12:34 am on Nov 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Based on a number of UK sites ive worked on i would say that the search market is as follows:-

Google 70%
Yahoo 10%
MSN 8%
Ask 7%
Others 5%

I bet im not far off with the above figures! Google is out in front by a margin!


12:48 am on Nov 22, 2006 (gmt 0)

10+ Year Member

i bet it's more like.

google 67
yahoo 16
msn 9
ask 3
other 5

it also probably varies a bit based on time of year.

with the holidays getting and summer giving a bit of a bump to google.


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