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What Yahoo likes and doesn't like in SEO

Key factors that influence performance on Yahoo

     
12:22 am on Nov 10, 2006 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Up until the last year we hadn't paid much attention to Yahoo with most of the focus being on Google.

But when we dug deeper we found some things we weren't expecting that Google seemed to treat differently.

For example:

Yahoo didn't like:
- Adding 30 navigation links to another site/subject [ That site tanked ]

Yahoo didn't mind us or liked us
Matching IBL link text to meta titles

I guess there's much more to this, but what have you found that works and doesn't work with Yahoo?

7:54 pm on Nov 20, 2006 (gmt 0)

5+ Year Member



I have been having trouble with my site on Yahoo lately. Where did you "dig" to find what Yahoo likes and doesn't like?
3:24 am on Nov 21, 2006 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Adding 30 navigation links to another site/subject [ That site tanked ]

Whitey - I know you're capable of being more descriptive. The above is so vague it's hard to tell what you might have done. I could interpret this a million different ways.

Did you completely overwhelm your internal navigation and PageRank distribution? Did you add a bunch of repetitive keyword links? Did you add a bunch of affiliate links? Did you add a bunch of reciprocal links? Did you link to bad neighborhoods?

Or... did you add a well constructed links page with well-formed anchors and descriptions to good sites that happened to be off topic?

And, did you do the above with no other site changes, or did you do a bunch of other things at the same time?

These represent completely different kinds of choices for Yahoo. I'm curious about which it was.

12:41 pm on Nov 21, 2006 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Xstnva - This was from our own experience.

Robert - It was a navigation list linked from every page to the inside page for each of the categories of one of our sites.

The site was about different products which had a relationship with the other site's products.

[edited by: Whitey at 12:44 pm (utc) on Nov. 21, 2006]

7:27 pm on Nov 21, 2006 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Robert - It was a navigation list linked from every page to the inside page for each of the categories of one of our sites.

The site was about different products which had a relationship with the other site's products.

Sorry, Whitey - I'm still not getting it. You're going to have to be clearer with your antecedents and maybe better with your description.

Also... how much keyword repetition was there in the link list, and what was the relationship between the two sites... and was there any reciprocity in this linking scheme (which I still can't quite picture but already sense it wasn't quite natural)? ;)

9:47 pm on Nov 21, 2006 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



The keywords were all different. However, the same navigation appeared on each page of our site.

There was no reciprocation in these links.

[edited by: Whitey at 9:51 pm (utc) on Nov. 21, 2006]

1:30 am on Nov 22, 2006 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



However, the same navigation appeared on each page of our site.

I'd nuke you for that. ;)

Seriously, if you added 30 links to another site not related to you, I'll bet that you had a lot to yourself as well. 60 links (just guessing) on your global template is just too many. Sounds like a badly conceived linking scheme at best.

30 links also suggests 30 deep links to 30 template pages, and the whole thing sounds templated to a disagreeable degree.

 

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