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This very competitive search and its plural phrase have normally been pretty different given Yahoo's current abilities at stemming (i.e. it isn't that good). However, these are now identical 1-10 results. I'm convinced that it was a hand job, which is in pretty poor taste given this market tends to explode in early Nov through the holiday season.
If a search is commercial in nature, then wouldn't the most relevant results also be commercial? To place several .gov and .org sites well above their normal ranking in order to push consumers to PPC isn't the best course of action Yahoo; had it been a natural occurance it could be overlooked, but it is not.
Ive just had a look in on the search, its a bit hit and miss. I dont know why they bother with steaming, they just cant get that right and its provides little advantage anyway.
As for the serps overall i dont know what they are trying here. Its like authority sites with pages about say "blue Grey Widgets" fall back in the serps on a search request about "Blue Grey widgets" but the same page will rank for search terms like "Grey widgets with Blue"
- This looks more like a desperate move to try to get authority sites to purchase PPC adverts from them to drive traffic to pages they should rank for anyway and would have done previously.
Overall, ive noticed not much change in traffic levels for sites i work on so far but i have noticed a shift in the search requests that bring that traffic - most odd
In all i dont see any improvement
Yahoo! Survey: How useful are the first two results below?
Not useful 1 2 3 4 5 Very useful
Is anybody else seeing this?
[edited by: martinibuster at 8:29 pm (utc) on Nov. 2, 2006]
[edit reason] Removed URL. Flikr? PhotoBucket? [/edit]