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With Yahoo it is a differnect story. I have had tow site really take off for me in Google one because of content and one because of links. The problem is that 90% of my traffic is from Google and mayve one half of one percent is from Yahoo. Is there optimizing that I am missing? Are the rules that much more differenct of Yahoo than Google?
I know that Yahoo does get a lot of traffic and although the share is not as high as Google these days I would still like to opimize for both engines if possible.
A site that we run comes to mind here, it gets loads of traffic from Google and a small percentage of its traffic from Ask and MSN. Nothing to write home about from Yahoo this month, in fact you have to try pretty hard to find it using Yahoo.
So what have we done?..
Nothing.
Yahoo is declining in importance and should only be a major concern to you if Google does not like your site either. Worrying about Yahoo traffic too much is not worth it for most people. O.K. it would be nice to have another source of traffic to reduce reliance on one source but its a fact that Google is THE engine to worry about and you are doing O.K. on that.
Let it go, sleep better tonight and spend your time doing something more productive than chasing Yahoo tomorrow.