Yahoo buys Bloomba

e-mail search intensifies..

[Chndru]

After Lookout & Google Desktop, here comes Yahoo! into the hot desktop/email search sector.

Stata Labs, a privately held company based in San Mateo, Calif., sells an e-mail application called Bloomba that lets people search message text and attachments.

Yahoo said on Thursday it bought privately held e-mail search company Stata Labs, jumping into the nascent market for search-based email programs and services.

[news.zdnet.com...]
[news.yahoo.com...]

[fish_eye]

What's the bet we see gmail suddenly move out of beta (regardless of real status)?

[ddent]

IMHO Gmail's 'beta' status and associated invite system have been an extremely successful experiment in so-called 'viral' marketing...

[notsosmart]

IMHO Gmail's 'beta' status and associated invite system have been an extremely successful experiment in so-called 'viral' marketing...

I'm not sure what you mean by "so-called" - viral is real and affects you more than you think.

But in any case, I agree with your statement. It's the first thing I thought of when "cool" people started getting invites early on. I now have (or can have) more gmail accounts than I could possibly ever use, but they got me, either way.

Like I'm going to give up my almost ten-year old hotmail acount for them.

[ddent]

I'm not sure what you mean by "so-called" - viral is real and affects you more than you think.

Oh, I wasn't at all implying that viral marketing doesn't happen. Its just the term itself that I find funny -- as powerful as the stuff can be, I don't think its going to cause someone to keel over and die. :)

Like I'm going to give up my almost ten-year old hotmail acount for them.

Like I'd give up my own email domain for an email address that I can't guarantee how long I'll be able to use it for, or how, or... when you consider the tiny cost of a domain these days, I think there are very few people for whom playing the hope-it-works-out game is a good idea.