Yahoo Local Officially Launches

[eWhisper]

Yahoo has added the new 'local' tab to their main page to give it a nice push.

[local.yahoo.com...] is the Official local page.

It appears that the only ads being served from Overture are the local match ads, and that precision match geo targeted keyword ads aren't showing at all.

Overture has been looking for a push to give local match a good distribution area outside of precision match areas (the current local only distribution areas are low volume), and this is the current best outlet for these ads.