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a) $299 seems a lot of cash for a deeply buried listing in a 'directory' which now defaults to a search and doesn't seem to respect your listing.
b) there's very little evidence of ROI.
c) but there again, $299 for a year is a very small amount in relation to an ongoing advertising budget.
d) but let's be honest, we do it because Google picks up on it - but is this still true?
In short, does G now pay any attention to it?
If not, then I'll use my 299 to do something useful - like, er.., take my cat out for dinner, or my wife, or otherwise invest it in something else worth 299.
Worth renewing? (I suspect not) But please provide opinions :)
If you're much more stingy and value your time a lot less than your cold hard cash, then avoid Yahoo and spend a few days trying to get other sites to link to you to confer the equivalent PageRank.
So I think I'll take the cat out to dinner with my $299... :-)
