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I have several web sites, all ranking highly in Google for target keywords. They are all indexed by Yahoo, but ranked extremely poorly.
Here's how I optimized them- Title tags, META keywords + description, keyword in body, relevant backlinks + PageRank development.
1% of my referrals come from Yahoo!. 80% of my referrals come from Google. What am I missing?
What are the basic things one needs to do to rank highly in Yahoo!?
They also like older, aged domains with links from various neighborhoods. I try to avoid reciprocal linkage with Yahoo and to craft clusters with 1-way links.
KW in meta title, bold, in the text many times, and in anchor text is also very helpful.
I'm sorry to hear you say that, I hope you start to do better.
Yahoo Search is nothing more than the old Inktomi all dressed up in a new spring wardrobe with a few fancy new accessories.
Unfortunately a lot of people who were all Google all the time for too long got caught with their pants down, because there was so much unbridled passion for link-hunting that too many forgot all about simple, old-fashioned plain vanilla on-page optimization.
That's all Yahoo is, combined with a few good inbound links.
I don't think Yahoo has hidden the fact that they want to make as much money as possible. They are going to list their paid inclusions and pay per clicks first. They may mix the directory with the free listings, but I do believe that under a common keyword phrases, free listings don't start right away. {They may even start on page 2 or even 3 on very popular keywords.
I don't think Yahoo has hidden the fact that they want to make as much money as possible. They are going to list their paid inclusions and pay per clicks first.
They certainly don't hide it, but that doesn't mean that they place the PPC or directory listings above the natural search listings. Quite the opposite. I've had much more success with our natural rankings than with our PPC XML feeds in Yahoo.
I've seen cases where Yahoo's team managed a company's PPC feeds, and they still couldn't get them to the top of the rankings because there were stronger, better optimized natural sites at the top.
The strongest defense/offense they have is that they can delist websites.
colossal failure
Sooner it goes, the better, imo.