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You are paying to ensure your site is listed in the organic results.
Your ranking is determined by the relvancy algorithm.
To improve ranking, take advantage of the 48 hour refresh and optimize your site for the keywords you wish to target.
Repeat until you are number 1.
Good luck!
Yes it does - but only marginally. Don't count on sticking a load of words into your keywords tag and expecting to get ranked well just through doing this. You won't!
I would really recommend taking advantage of the 48 hour refresh and see how you ranking on a group of selected keywords. And keep making smile measurable changes until you are in the position that you want.
Of course, you can only change on page factors.
Warren
The updated site should then propogate through to the index.
I do not know how often the cache is updated however. Anyone?
The real test - to me - would be to ensure that your site updates are appearing in the index every few days.
Warren