Massive drop in traffic from Y! in past 48 hours

20% lost for major travel website

[Adam_C]

A client of mine who run a major travel portal have lost about 20% of their total traffic in the past 48 hours following a shift in Yahoo rankings.

The site is very well indexed (close to 100% of several thousand pages), and remains so, but traffic levels have plumetted.

This is obviously a serious concern and we need to understand whats going on.

Has anyone else experienced any significant changes with Y! traffic (and SE's using Y! data) over the past 48 hours?

[elgrande]

I received 100% Google results when I searched in Yahoo today and half of yesterday, and since my site is not in Google for its major search terms, my Yahoo traffic has dropped as well. But I am still seeing some referrals from Yahoo for "non-Google" results, so I think they must be serving different results to different parts of the world at the moment. This could account for your drop.

P.S. My site is in travel too.

[2_much]

Have you made any changes to your site?

Usually what I do when something like this happens is to analyze the sites that were removed and to analyze the sites that are still ranking.

If you look at all the pertinent factors you will start seeing commonalities. Then you can take your site and try to replicate this.

The only time this doesn't work is if you have a penalty. In that case you would need to write to [e-mail]