Will there be fraud protection on Site Match

Can you get out if you can't afford it?

[Chicken Juggler]

I was just thinking what if I join Site Match and somehow I accidentally rank for some huge word and I can't afford the $0.30 a click or what if a competitor decides to go on some click campaign against me. Lets say I do real good with SEO and rank real well and I just can’t afford those clicks do I lose everything when I tell Yahoo to stop or my account runs out. Will Yahoo’s index get smaller at the end of the month when people run out of budgets like on AW and OV? $0.30 a click is a lot of money if you rank well.

Will Yahoo have some sort of fraud protection? Can their servers even take that much work? Overture seems quite taxed right now. Can you imagine the computing power it would take to do fraud protection on the free results? They get way more clicks than the paid results. What if I rank for some low traffic niche 2 word phrase and can afford what normal traffic brings and somehow that subject is in the news and I get a huge temporary bump in traffic will I lose that term forever because I had to tell Yahoo to take me out?

[Chndru]

Can you imagine the computing power it would take to do fraud protection on the free results?

Ahh..i was waiting for someone to pop-up this question :)

[cashmere]

"will I lose that term forever because I had to tell Yahoo to take me out?"

This has been asked but I don't think answered. Very important question. If you don't lose anything (except frequent crawl) by cancelling, almost everyone would submit then cancel. So it (probably/logically/speculatively) can't work this way, imo. That is why I won't touch it *until this is answered*, and possibly I wouldn't believe the answer anyway.

I apologize if it has been answered. I haven't seen it.

And, it is entirely possible that this is set up where you could pay for the crawl and then cancel, which may be a very good system for everybody. But really I would guess there is a disincentive for cancelling. What would that disincentive be is to me the likely question. Anyone know?

[SevanB2]

My guess is that Yahoo will have 2 distinct Databases just like Inktomi did. This means that if you cancel your listing from Site Match, you will be removed unless the spider for the 2nd database has crawled you for free from the time you signed up. Tim actually mentiond something along these lines at PubCon about Inktomi.