Forum Moderators: open

Message Too Old, No Replies

The Search Engine That Isn't a Verb, Yet

article about Yahoo and its CEO in the NY Times

         

John_Caius

12:43 pm on Feb 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here [nytimes.com] is the article.

Mr. Semel says the new search engine is just the beginning of a rapid series of improvements to Yahoo's search capabilities. Many of these, he says, will try to exploit Yahoo's two main advantages over Google - its vast array of original content and a database with information about its 133 million registered users. Knowing where searchers live and what their interests are, Yahoo believes, will let it present results that are more relevant and advertising that is more focused.

In addition, he is turning his attention to Yahoo's specialized areas, like finance and music, which he plans to bolster through a series of major product introductions and acquisitions over the next year. "I don't think we sleep a lot," he said two weeks ago, sitting in one of Yahoo's nearly identical purple conference rooms. "This has to be a year of great growth."