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Second one is PR5 and it has only 15 sites listed. Our site would be 3rd from the top.
Third one is PR3 and it has 21 site listed. Our site would be second from the top.
Second and third category are subcategories of the first category.
What would you do if you where me?
Thank you.
I should add that this has been true with Google serps. It may well change with Inktomi serps, and I think I'd wait until Inktomi is in place before I'd spring the money.
Also, it's very true that it depends on the category, and not just from the standpoint of PR and how many listings a category contains. I think you have to psych out which categories are likely to be viewed by drill-down. A city hotel category, eg, is likely to get drill-down traffic. A local catch-all business category probably won't get drill-down traffic at all. Hard to say about, eg, topical niche categories. Depends perhaps on the kind of business directories these niches might have.
My feeling is that if you aren't going to get drill-down traffic in Yahoo, you are buying PageRank and accepting the liability of a Yahoo title in the serps.
Of course, didn't want to imply anything :) Sorry if it came through offending.
The main point of "use your head" is that there is no definite answer at all. What has worked for me doesn't have to work for you for a plethora of reasons, including the starting letter of your business name :)
I pay $600 a month to have 2 of my sites as sponsored listings in a directory and my main site has completely dissappeared from Yahoo's new search results.
The site comes up top 5 regularly on G and other SE for keywords related to it - and I have been conservative in optimizing it.
In contrast, some older sites, that I barely touch anymore, nor pay Yahoo for sponsored listings, are showing up high on Yahoo!
This makes little sense. A quality site, is removed and old, junky sites are now showing up high. Seems like if a customer pays to advertise, plus the site has been reviewed by a Yahoo human, it wouldnt be completely removed from the search results.
I almost cancelled both sponsored Yahoo listings tonight but decided to give it a bit more time.