With the acquisition of Overture Services last month, Yahoo is now selling ads to a range of hard-core Web sites. Those ads appear on two search engines Yahoo acquired as part of the Overture deal -- AltaVista and AlltheWeb .com
cabbie
9:40 am on Nov 18, 2003 (gmt 0)
I noticed that for the BIG money terms in adult,Yahoo are placing sites that are in their directory on top.
panic
6:11 pm on Nov 18, 2003 (gmt 0)
I bet Yahoo! is going to make a killing on adult-related media campaigns.
-panic
bcolflesh
7:21 pm on Nov 18, 2003 (gmt 0)
Porn is the biggest industry on Earth - it's laughable when a business that wants to make money censors it - good for Yahoo.
panic
8:45 pm on Nov 18, 2003 (gmt 0)
It looks even worse when they have adult placements at first, then remove it, then restore the placements again.
-panic
ogletree
8:54 pm on Nov 18, 2003 (gmt 0)
Actualy they will just make money off of stupid people. Serious adult sites don't do that kind of PPC. There is no ROI. Anything more than a few pennies you start loseing money. You just can't make enough money off of $0.10 a click on adult ppc. Very few people are looking for paid porn they want free. Most people are curious and would never spend money on it and if they do they try to do a charge off on your credit card. Adult traffic is an insane volume of clicks.
panic
1:19 am on Nov 19, 2003 (gmt 0)
Or, Yahoo could have their own rev-share affiliate link there until they find another rev-share affiliate that pays a higher percentage, or until they find an affiliate with the money to pay a CPC.
I wouldn't call an adult affiliate that's willing to pay a cost per click stupid. If they've got a nice chunk of change, and wanted to become recognized, maybe branding would be reason enough for a campaign like that.
-panic
ogletree
3:45 am on Nov 19, 2003 (gmt 0)
I guess I could see that. They could not do it for very long. They could also do it on some of the minor terms. The major terms that are in the top 10 searches every day are just not cost effective with CPC. They would need a very large chunk of change even at $0.10 a click. Were talking millions of clicks a month.
AAnnAArchy
4:49 am on Nov 19, 2003 (gmt 0)
ogletree <<They would need a very large chunk of change even at $0.10 a click. Were talking millions of clicks a month.>>
Not true. I'm #1 @ $0.12 and profitable...and nowhere near millions of clicks a month. You have to pick 'em carefully.
cabbie
7:39 am on Nov 19, 2003 (gmt 0)
Although I have never had any luck with adwords(they always seem to ban my ads:)) I believe that the niche markets can work out profitable.Sometimes when i get a high converting niche with my free traffic i think about putting adwords up to increase my traffic but google doesn't seem to like my "copy" on the ad and they ban popups.:(
panic
7:53 am on Nov 19, 2003 (gmt 0)
I wouldn't exactly call the adult market a niche market (not these days, anyway).
ogletree
1:53 pm on Nov 19, 2003 (gmt 0)
I was just taling about the big ones that get 4mil+ imp a month acording to OV.
