New Yellow "Box" Ads on the Right Side of Yahoo

Box ads similar in style to Adwords now on Yahoo

[vdlddd8379]

I just happened to be searching for business gifts on Yahoo using the search term "business gift" and saw three yellow box ads vertically down the right side of the results page. The ads look just like Google Adwords except that the merchants can apparently add their color logo. This is totally separate from Overture sponsored listings, of course, which are still listed as text listings on the left side. Has anyone seen these ads on Yahoo before? What are they and how do you get your ad on the right side? Maybe they've always been there but I just never happened to see them before. Thanks!

[coconutz]

Haven't seen these ads from where we're at, but others have. More testing maybe? Wonder if/when they'll become permanent.

Overture listings in Yahoo [webmasterworld.com]
when did they turn yellow

[vdlddd8379]

Thanks, that link to the other thread from earlier this year was very helpful. Their screen shot is definitely what I was seeing, so at least I know I wasn't hallucinating. I guess we'll just have to wait and see what Yahoo decides to do with the results of this experiment (now that they have complete control of the Overture results).