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Which Search Engine technology will Yahoo! use?

Inktomi, Fast Web Search and AltaVista, which one to use?

         

lazerzubb

2:14 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That is the question, what will they do with the search engines they own now?

Will they use only 1, and then bring the teams together?

Will they put the teams together, and create a new one?

Out with Google? How quick?

rogerd

2:43 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



My guess is that Ink has the strongest and most profitable PFI program, so I'd look for them to use the technical resources from the others to beef up Ink. OTOH, I don't really know how robust the underlying infrastructure is for each of the SEs - I suppose that could make a difference, too.

OldGuy

3:32 pm on Jul 14, 2003 (gmt 0)

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Financially a sound move to be seen as the true credible player. Ads will probably reappear focused on Yahoo! being the wise old grandfather...

internetdude

7:08 pm on Jul 14, 2003 (gmt 0)

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Now that Yahoo owns ATW and Inktomi, who will it be?

jeremy goodrich

7:09 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Who will what be? The search results provider?

Well, at the moment, it's still "modified Google" and I doubt it will change soon, as they work to integrate all that new technology & figure out the best recipe for SERP monetization.

Mohamed_E

7:13 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Now that Yahoo owns ATW and Inktomi, who will it be?

I suspect that they will be building their own search engine, and that what they bought from Ink and FAST was technical staff.

Also definitely agree with Jeremy, integrating staff and technlogies will take time.

Napoleon

7:15 pm on Jul 14, 2003 (gmt 0)



>> figure out the best recipe for SERP monetization <<

I SOOO hope you are wrong Jeremy, and that they are trying to figure out the best recipe for search relevancy. Unfortunately... I suspect you are correct.

Chndru

7:15 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but why will G give 'em time to do those?

mfishy

1:48 pm on Jul 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<but why will G give 'em time to do those? >>

money

fashezee

2:52 pm on Jul 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



and I doubt it will change soon

any idea when it Yahoo will change there results?

allanp73

6:50 pm on Jul 15, 2003 (gmt 0)

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Possibly Yahoo will set up something similar to Dogpile, where it polls the serps. Thus increasing relevancy by using Fast and Ink.

Brad

7:15 pm on Jul 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I expect Yahoo to start using something besides Google before this Fall. This may be an Infospace-like blending of results from several sources including Google.

In any event I think Yahoo has thought about this and has a rough idea what it wants to do. I'm not sure Overture ever did have much of a plan other than wait to get bought out.

steveb

7:26 pm on Jul 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yahoo has had a plan since last fall when it started using Google and dumped the lame directory results. They had a plan in acquiring Inktomi, and it was obviously a more sensible one than the amzing posts here where people actually thought they would start using Inktomi as their search results! Yahoo has shown no such proclivity to shoot themselves in the head.

juniperwasting

7:28 pm on Jul 15, 2003 (gmt 0)

10+ Year Member



I have been nursing a pet theory; it has to do with timing and log evidence. Yahoo has owned Inktomi for a while now (net speaking) and will by the 4th quarter (I think) have had enough time to use its index. Inktomi bots have also been the #1 in my bot traffic logs, now beating out googlebot.

With the Inktomi index and Overture PPC, which should come over with out a problem, I could see this combination going live in September at the latest, right as Google parts ways.

Will