Forum Moderators: open

Message Too Old, No Replies

Yahoo Making Eyes at Overture?

Yeargh.

         

RBuzz

4:34 am on May 2, 2003 (gmt 0)

10+ Year Member



From a CNET News rumor mill posting thing at [news.com.com...] : -- "The Internet search sector is buzzing with speculation that Yahoo is interested in acquiring commercial search partner Overture Services."

uuuuuggggghhhhhhhh?

jeremy goodrich

5:16 am on May 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Acquiring Overture would ensure Yahoo quick access to 100,000 advertisers and the technology to feed search-related ads across multiple niches on either the Yahoo or Overture Web portal.

(emphasis mine)

This Google Press Release [google.com] has mention of that exact same number of advertisers. So did CNET also run some fake numbers into that article, or am I missing a recent Overture press release?

As far as I know, I mentioned here at WebmasterWorld [webmasterworld.com] that Overture had 80,000 advertisers, and this April 2003 press release from Overture [corporate-ir.net] says that same number.

So where is CNET getting this inflated Overture advertiser figure, or did they release a PR piece that I missed? Or was this in their earnings announcement / etc? Somebody tell me something that backs up CNET's number...

jeremy goodrich

5:36 pm on May 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



*kick* I still see that (false?) figure on the CNET story.

If they haven't changed it, could somebody please post a link to where Overture picked up these magical 20,000 plus advertisers in the last few weeks? :)

charge

12:05 am on May 3, 2003 (gmt 0)



When YAHOO drop OVERTURE you will know YAHOO is a buyer.This ploy sure worked well for them with INKTOMI.
CHEERS CHARGE!

jeremy goodrich

6:49 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is very strange. No correction from CNET, no comments (here) from the peanut gallery, lol.

But - I just scoured the net, (again) for further news that Overture has 100,000 advertisers.

They don't. So, CNET doesn't always print accurate news, or nobody cares? I find it amazing, myself.

Or...they have access to 'secret data' the rest of the world doesn't.

Very strange indeed.

martinibuster

7:15 pm on May 5, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Overture said it added 8,000 advertisers in the quarter, bringing its total number to 88,000...

internetnews.com [siliconvalley.internet.com] April 23, 2003

Even a stopped clock tells the right time twice a day; Not so cnet.

One point J_G. Zero points Cnet.

figment88

7:23 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Perhaps CNET was referring to total number of advertisers of Yahoo plus Overture.

jeremy goodrich

7:24 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



M_B:


Wall Stret analysts had forecast Overture to earn 63 cents a share

From your link. And it seems InternetNews.com can't spell correctly. :)

Does that mean I get 2 points?

<added>
figment, Yahoo (in that CNET article) claims 85,000 advertisers. Surely there isn't that much overlap in the two audiences? And how would CNET know to merge the data, and dedupe that many companies?

figment88

7:33 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



well by giving a round number, I think CNET was suggesting an estimate. If not the combination of the two firms, maybe they were estimating based off of OVER's run-rate.

Can't I just say "there are a billion grains of sand on the beach?"

Sure, it would have been better journalism to put in some type of qualifier like "about 100,000" or "almost 100,000" but I don't really see what the big deal is.

Holding a online article to the same rigors of a SEC report doesn't make sense to me.

Mike_Mackin

7:51 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Through its core search product, the company operates a real-time marketplace where its base of 80,000 advertisers bid for placement in its search results after Overture's editorial team screens listings for relevance."

Source [corporate-ir.net]

jeremy goodrich

7:53 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>Sure, it would have been better journalism to put in some type of qualifier like "about 100,000" or "almost 100,000" but I don't really see what the big deal is.

Well, it's not that big a deal but for 2 things:

1) Google announced that number (see my post above) saying it has the largest internet advertising network on the planet

2) CNET weilds (though I could be mistaken here) a lot of power & influence in the internet / tech industry.

Overture is a public company...how many investor's might have gotten really excited that Overture suddenly hopped back into a tie for first place?

I know, if I didn't know better, I may have run out & bought some stock...then, been very upset to find out it was a misprint that still hasn't been corrected despite a message sent asking for a change or correction.

figment88

7:58 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think it makes much sense to take Google's self-annoucement at face-value.

Besides my site recently passed the 200,000 paid advertiser level, so we are far-and-away the number 1 spot.

[edited by: 2_much at 11:29 pm (utc) on May 5, 2003]
[edit reason] removed specifics [/edit]