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"The foreign-produced ads, which have been running for the past two weeks, promote what Yahoo describes as two of its "biggest strengths" - its search engine and free email. "
Interesting to hear, from the horse's mouth, that they believe search to be one of their strengths. Maybe that's part of the reason they switched to Google?
Now they really are providing the best search results, thus keeping people on the site and coming back, so they can sell more premium services.