July 1 would make sense for YPN

Start of 3rd quarter, clean books

[fearlessrick]

If Yahoo's accountants have any say at all, they'd probably suggest starting up YPN at the start or near the beginning of a quarter, so July 1, being the start of the 3rd quarter, would make sense.

On the topic of making sense, I don't get the long delay with testing, etc. They've been running overture for years, so targeting isn't the matter. They've had their ads running on auction pages for about three weeks now, so they've gotten some feedback from that. If they're worried about click fraud they should take a clue from Google. Google didn't wait. They went ahead and added features as time went on. Nothing is ever perfect from the start no matter how much testing one does.

Yahoo needs to get off the dime pretty soon. They've already missed a golden opportunity with G's Bourbon update mess, their YIQ free beta contest whatever that was was a complete flop, IMO, and they're just not making any headway here. At least a pre-announcement would be sufficient to keep the buzz up, but they don't do that either.

If July 1 passes with nothing from them, I'm going to be seriously put off by their delays and lack of communication. One would like to think that they've been on this for nearly 6 months to a year, yet nothing is coming down the pike, yet.

[Tropical Island]

They've already missed a golden opportunity with G's Bourbon update mess

I may be really slow witted here however how could this (Bourbon) have anything remotely to do with YPN.

Loss of traffic is loss of traffic. Switching to YPN from AdSense isn't going to change that or help that.

[fearlessrick]

No, you're 100% correct, but just the knee-jerk reaction would be to "hate" Google and switch since it - in my situation, anyway - would make little difference whether Y was any better than G, since earnings were so low.

My perception is that Y will have to be better in some discernible ways for people to switch. My short list:

- clearly defined payout percentage
- more rigid requirements to become a publisher
- not having to wait 30 days for payout (in fact, we are all waiting on money that Google's been holding since the 1st, 2nd, 3rd, etc., so we're talking as much as 58 or more days)

That's all I want. If Yahoo is better in any regard, I go.

[Tropical Island]

fearlessrick:

I sincerely doubt that any of the things you are hoping for will come to pass.

[ownerrim]

"more rigid requirements to become a publisher"

I'll be that this one will stick, though.

[Erku]

where did you read

"more rigid requirements to become a publisher"

thank you.

[Broadway]

I've been wondering who would be most eager to participate in YPN. My conclusion is that those who had been banned from Adsense would be the most eager. YPN will be full of Adsense rejects if they don't set some sort of standards.

[Buzliteyear]

I think it will depend on how Y runs the program.

I, for one, would like to see market value set the cost per click and not a smart pricing algo.

I think the instability from day to day is the biggest complaint by AdSense publishers.

[ownerrim]

where did you read
"more rigid requirements to become a publisher"

just speculation and a guess

[foxtunes]

".....I, for one, would like to see market value set the cost per click and not a smart pricing algo...."

Exactly, they had to introduce smart pricing though, because so many content scrapers with three ad blocks and 2 lines of text flooded the market.

Hopefully yahoo lets the market dictate the cpc, but allows only quality sites into the program.