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The page contains a video explaining the new program.
It also offers a PDF called -
"What APT from Yahoo means for Publishers", here -
(Careful, it blows up "Preview" on my Mac.)
They call it "simple". I don't think so.
[edited by: Sally_Stitts at 8:57 pm (utc) on Mar. 9, 2009]
After having read some more, APT sounds more like a pie-in-the-sky everything wishlist, than a tangible, working entity.
I think it is merely a marketing ploy, to obfuscate the fact that they STILL can't target!
Quoting Poobah from the Mikado, "... merely corroborative detail, intended to lend artistic verisimilitude to an otherwise bald and unconvincing narrative."
So many words, so little substance.
What do YOU think?
[edited by: Sally_Stitts at 10:11 pm (utc) on Mar. 9, 2009]