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Yahoo! AdReady Display Advertising – Zero Conversions?

7:18 pm on Aug 13, 2008 (gmt 0)

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We are a large e-retail company and recently began testing some banner ads on Yahoo!’s AdReady display advertising program (http://yahoo.adready.com/). After two weeks, we have recorded over 4000 clicks coming from both the Right Media network and the Yahoo! Network. However, these clicks have led to a total of zero conversions (as reported by our system’s internal tracking and confirmed by Analytics)! Clearly something is not working properly. Has anyone else used Yahoo! AdReady? I would like to find out if others have had success or similar problems with it.

We have contacted Yahoo! and are awaiting their findings. I will follow-up with an update when I receive further information. Thanks.