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How will the new Google Ads effect the YPN

11:37 pm on Jun 12, 2008 (gmt 0)

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I just saw that yahoo will be using Google ads along side theirs. Does anyone have any idea of what kind of impact this will have on YPN?
1:43 am on June 13, 2008 (gmt 0)

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Excellent question. I'm wondering the same thing. Someone in the AdWords section said Yahoo will keep its best paying advertisers and fill in with Google where there is open inventory or low-paying advertisers. Could maybe mean higher EPC with YPN if some of the dud advertisers leave or are forced out? Of course, with fewer Yahoo advertisers, revenue could also drop.
5:02 am on June 14, 2008 (gmt 0)

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It's a very good question. Definitely something to keep an eye on.
6:29 pm on June 14, 2008 (gmt 0)

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Yahoo, though, may have made a Faustian bargain by hiring Google to show ad links next to a significant portion of the ad links appearing alongside search results on its Web site in the United States and Canada. The Sunnyvale-based company also will pluck Google ads to show on other Web sites in its marketing network.

Google AdLink Units alongside regular Yahoo ads?

This would be a great solution if Yahoo would allow us to do the same thing. I have written to YPN support several times, asking them to develop "Link Units" that are similar to Adsense Adlinks.

4:59 pm on July 2, 2008 (gmt 0)

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Along with what Skeptic posted above...

Re: The Yahoo/Google agreement.

"...Yahoo can also serve contextually targeted ads on its U.S. and Canadian web sites, as well as on its current publisher partner sites. (emphasis mine)

I don't have a link for this. It's in the print version of eWeek magazine (July 16). I went to their site to try to find it but couldn't.

Essentially, if I'm reading this correctly, if you're currently displaying YPN ads on your website you may also see adsense ads at some point in the near future. Not sure how this will play out for sites that have been kicked out of adsense and then signed up for YPN. It may very well mean they just got kicked out of YPN too.

Eric Schmidt had this to say about the deal,

"By doing this with Yahoo, we're helping Yahoo increase the value of its existing assets."

What a guy.

He forgot to add, "...and taking another well-aimed shot at Microsoft."

10:37 pm on July 14, 2008 (gmt 0)

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If you Google the following text, you get lots of answers -
"as well as on its current publisher partner sites"

Make sure you use the quotation marks.

I am waiting and hoping - this could be really good. But then, we are talking about "a Yahoo implementation". Which historically, has been abysmal in this area. We are looking at a great, big maybe.

Of course, if Google does the ad picking and serving, we could have a winner. I think it all depends upon just how they set it up.

[edited by: Sally_Stitts at 10:44 pm (utc) on July 14, 2008]


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