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Leaving Yahoo

The Party is Over...

     
3:21 pm on Mar 1, 2008 (gmt 0)

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After nearly two years, we are switching back to AsSense because Yahoo just is not cutting it. From the time we started with them we did much better than with Google. The CTR was always abysmal and the targeting never worked 100%, but the EPC was outstanding, nearly 10x that of Google in some cases. Now, though, the EPC has dropped by 85%. Nothing has worked to fix the situation so it's time to say so long. Maybe Yahoo will one day get its act together. Google really needs some competition.

ann

3:45 pm on Mar 4, 2008 (gmt 0)

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I switched back last of Jan. You're right. Yahoo is not what it was.

Ann

4:10 am on Mar 6, 2008 (gmt 0)

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Tell me about it ember. I was sooo stoked when YPN first launched.

I've been back with adsense entirely for months now. I used to keep just a few pages with YPN to sort of monitor the progress but I don't even do that anymore.

Oh well.

3:14 pm on Mar 9, 2008 (gmt 0)

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I have been using YPN on pages that target well and am seeing results worth the ad space. I pick and choose the pages to put YPN and then watch. This strategy has worked well and actually increases my overall earnings with the high eCPM from YPN. All or nothing with YPN or ADSense does hack it for me.
5:34 pm on Mar 9, 2008 (gmt 0)

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I need to update my original post to say that we took YPN code off of most of our pages except for a few, and, of course, as soon as we did, the YPN epc on those pages went through the roof. Arrgh. We'll wait a bit to see how things progress but we may have to switch back to YPN. This is getting old.
5:46 pm on Mar 9, 2008 (gmt 0)

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lol.... do you think they know you are dropping them and they send you the better ads to get you back
8:33 pm on Mar 9, 2008 (gmt 0)

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Yes, I think the Yahoo gods are toying with us.
11:10 pm on Mar 10, 2008 (gmt 0)

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Well, that's an interesting concept. I never saw that though.

I switched back and forth a lot between adsense and YPN. Google would tank for a month and I'd get disgusted and switch everything over to YPN. I'd always leave a few pages up with the other though. 90% YPN and 10% adsense or vice versa. Whoever had the 10%, if I started seeing better results I'd go back 90% to them.

It got so old though. All this constant switching back and forth and having to monitor everything so closely on an almost day to day basis. I mean I want something I can just stick in there and ignore and not have to always be worried that I'm losing money with my real estate.

I know what I'm getting with adsense. I'm getting screwed but at least it's consistent. With YPN I never had a clue what I'd be getting.

2:52 am on Mar 11, 2008 (gmt 0)

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I know what I'm getting with adsense. I'm getting screwed but at least it's consistent.

------------

LOL

10:21 am on Apr 3, 2008 (gmt 0)

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It got so old though. All this constant switching back and forth and having to monitor everything so closely on an almost day to day basis. I mean I want something I can just stick in there and ignore and not have to always be worried that I'm losing money with my real estate.

wyweb, you donít want to monitor anything and still make money --- well I wonder how many of us have actually succeeded..

My advice -- keep working hard, and harder when your earnings drop!

10:32 pm on Apr 26, 2008 (gmt 0)

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The most amazing thing about YPN is I don't ever hear from them. No "please come back" "what's wrong" "here's a special offer" etc. messages like I get from other companies.

Just silence.

Do you have a lousy product YPN or do you just want me to think that?

FarmBoy

10:42 pm on May 2, 2008 (gmt 0)

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I think they know that!

Yahoo Game Plan: They are trying to quietly fade this product out. Hardly any posts on WW (unlike the Google Adsense thread). If it just suddenly disappears who will notice?

Sad, they really had a winner when it started..

3:31 am on May 3, 2008 (gmt 0)

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My issues with YPN have always been poor ad targeting, often nonsensical ads not related to the site content and keywords. I managed to improve the ads using their built-in ad targeting feature (used correctly) where you can pick the proper category, which resulted in improved targeting.

However, recently YPN called and emailed me regarding deciding to suddenly revoke my right to use Ad Targeting for difficult to understand reasons about traffic quality. It's tough to understand because it seems most unlikely ad targeting quality could be any better without my assistance.

I am quite confused over this. The only conclusion I can arrive at is YPN possibly running out of inventory in some good categories and thus could not offer ads in that catgeory because I had Ad Targeting enabled requiring the well targeted ads. I did notice in the past some ad units had room for 4 ot 5 ads but only 1 or 2 ads appeared. Can anyone think of other possible reasons for this?

10:27 pm on May 11, 2008 (gmt 0)

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Perhpas if they had opened up to the International community they would have generated more cash to prevent this trouble.
4:20 am on June 1, 2008 (gmt 0)

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Their whole problem is they never opened up. If they only opened up, they would get a ton of advertisers jumping in for low cost/high quality ad placement. Payout might go down for publishers in the short term, but things would even out. Y! should have cut their take to the bone in the short term in order to secure enough buyers and sellers to secure a functioning and somewhat efficient marketplace. They should have done this years ago and picked off bugs as they went. Instead they wanted a perfect product and stunted themselves and lost a lot of goodwill in a stupid, stupid, stupid effort to keep up appearances. Look where it's gotten them and us.
7:51 pm on June 6, 2008 (gmt 0)

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Yes. Very stupid idea. "beta" for years and they still left me out now. After all, I was the first one to apply. What's the heck is that?

If they were let people like me in a while back ago, then maybe they are the one that save Yahoo.

Yahoo should wake up and start learning from its lessons.

Very stupid about the way they do business. I was a royal user and customer. Registered over 100 domains at Y for over 5 years. When I registered it was $1.99, $5.99 and $9.99. Which is reasonable.

Then all the sudden, they raised $12.99 then now I got a letter that they will raise it to $34.95. What a biggest rip off. No justify and dignity. And the thing is they still lure innocent new buyer with a $1.99/year ads.

[thestandard.com...]

I just can't believe why Y do this to me and alot of its royal customers and they don't realize that I have a choice to go to Godaddy or Enom.

They're repeating the mistake that LookSmart did awhile back and this is the quick way to sink a great ship.

11:29 am on July 21, 2008 (gmt 0)

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I am new to these boards. I want to try to explain this:

"I need to update my original post to say that we took YPN code off of most of our pages except for a few, and, of course, as soon as we did, the YPN epc on those pages went through the roof. Arrgh. We'll wait a bit to see how things progress but we may have to switch back to YPN."

Yahoo is probably not playing games. I work for a publisher ad serving company. This behavior is explicable:

Each ad network e.g. AdSense or YPN or Casale represent a sales team (or online self service sales interface). The "sales team" closes some high paying advertisers and many low paying advertisers.

If you give a network just a few impressions per unique user, then that network will only show the high paying ads- and eCPM you get will be high. BUT if you give it more impressions per unique user then that network will also show low paying advertisers and your eCPM will fall.

Key to success is to use an ad server (disclosure: I work for an ad serving company) to sequence all ad networks PER USER. EACH USER should be shown e.g. 2 ads from YPN, then 2 ads from Casale, then 2 ads from Blue Lithium, then 2 ads from Ad Sense. This is vital to maximize revenue for sites where each user is seeing many impressions per day.