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The Adobe service allows publishers to generate revenue by including text-based ads linked to the content of an Adobe PDF (portable document format) page in a separate side panel.
The free service requires no special software and is open to U.S. publishers of English-language content, initially.
Publishers who join Yahoo's online advertising network get access to the Web company's extensive network of advertisers.
The PDF publishers' document will show text-based ads in a side panel when a viewer opens the pdf.
Adobe Adds Yahoo Ads To Public PDF Test [reuters.com]
To me, this shows Y is starting to get it. Ads in PDFs are just another form of search. Yahoo listen up, your business is search - use it.
[edited by: Jon_King at 8:54 pm (utc) on Nov. 29, 2007]
Does Adobe realize what's about to happen?
Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice.
I assume that once the PDF has been downloaded it would require an active internet connection for this to work. So a couple of initial questions I have are;
1. what are the security implications in this? I know that my Firewall will block any initial attempt by any 'element' within a downloaded/local PDF file to make an outside connection. Unless, of course, Adobe builds in some kind way of circumnavigating this.
This would open up complete new markets like travel guides, restaurant guides etc. All those things you print from the web and carry with you. Lonely Planet sold out to BBC for a reason :-)
(Slightly off topic, but Y's poor matching is mostly a result of a very weak ad inventory. Their technology is adequate.)
I'm sure there are a lot of YPN publishers who would like to learn more about this. There doesn't seem to be many publishers that would agree with your opinion of their technology being adequate.