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Yahoo Publisher SEARCH Advertising Network Question

3:35 am on Jul 6, 2007 (gmt 0)

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Dear Experts,
I did not find the Yahoo Publisher SEARCH Advertising Network Forum hence, I am posting it here..

I land up on a search engine example.com, they are showing YSM ads next to there organic search results. Here is the format of the URL of one of the sponsored ad:

dRQvoDwdNxILC- [removed the rest of the string]

We have a vertical search engine. How to convince yahoo so that we can get an XML stream of sponsored ads like the above? Every time, we approach Y, they seem to be in Beta. But you turn around, and see search sites making money showing sponsored listings from yahoo. What are we missing here?


[edited by: encyclo at 6:27 pm (utc) on July 9, 2007]
[edit reason] examplified and fixed side-scroll [/edit]

5:53 am on July 6, 2007 (gmt 0)

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WebmasterWorld Senior Member vincevincevince is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Are you US based?
3:43 pm on July 7, 2007 (gmt 0)

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As far as I know, Yahoo does not offer YPN for Search like Google does (Adsense for Search).

The site you found is probably inserting YPN into search results with PHP or another dynamic implementation.

[edited by: Skeptic at 3:44 pm (utc) on July 7, 2007]

4:20 pm on July 9, 2007 (gmt 0)

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Looks to me like they are Yahoo Search Marketing (what was formerly Overture) publishers rather than YPN publishers.

Depending on your country you'll need to be delivering a lot of searches per month (in the UK I think the minimum is 500,000 and in the US around 5,000,000 last time I checked).

If you can get a deal with them, you'll get their access to there results via an XML feed which you can then show on your site for a revenue share on a CPC basis (no set amount, you'll have to negotiate terms).

As well as search results, they have a content match product which is similar to YPN, but for people with Yahoo Search Marketing publisher accounts.

Hope this helps