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Yahoo Inc. is introducing a new pricing feature for customers of its recently upgraded Web search advertising system that allows them to pay for online ads based on the quality of each site's audience.
The new pricing, one of the new features enabled by Yahoo's Panama pay-per-click advertising system, assesses the quality of a site publisher's traffic based on its capacity to attract customers highly valued by advertisers, Yahoo said on Monday.
So much for YPN paying out so much better than Adsense.. All of that is over..
[edited by: Brett_Tabke at 2:33 am (utc) on June 5, 2007]
[edit reason] added link. switched quote (can't do email in forums) [/edit]
Indeed, one of my associates is fond of saying that the money G pays to publishers is more for advertising G than it is for bringing clicks to their advertisers.
Go into Yahoo search and look at the ads in any category which you are even slightly familiar with and compare the ads to what you find at Google. Unless it's a very, very competitive area, the ads are of lower quality. And, in the areas which I am most familiar, less in number.
Now, smart pricing comes in for publishers that were already pre-screened and deemed quality publishers.
So what's the incentive for publishers to continue using YPN? Why would I want to put ads on my site that are mistargeted AND receive less revenue than before?
If today is any indication, smart pricing has hurt my earnings by almost 60%. Frankly, I'm about to head to Adsense if this continues.
THIS IS NOT GOOD.
This is the understatement of the year...maybe a couple of years.
I've had to remove a lot of their ads from my site because they are so poorly targeted. Additionally, there is so little variety and they keep repeating the same ones over and over and over again.
Oh, and don't you love their publisher polls! They want "free" information about how one's site is doing. They should really be asking questions about how they are doing, and how they can improve their service.
I can't see how things can get much worse but, if they do, I'll be dropping YPN.
Sounds like a good program...if you are a good site. Looking forward to see the impact:)
[edited by: TammyJo at 1:34 am (utc) on June 5, 2007]
Really though, two new "upgrades" (to me) means they are working on things!
It may be wishful thinking, but I prefer to be optimistic, change is good, yet only time will tell:)
Seems I may be mistaken.
-They were letting publishers know their revenues may be changing.
-They are telling advertisers to expect to pay less per click.
-This only means it will NOT be getting better for the publisher.
All I know, which ever company pays more for our quality traffic, will get our business. :)
Hopefully this works out for both parties.
Something is very wrong with that picture.
As far as I can see, there is no reason to be with YPN if this trend continues. They've lost whatever advantage they had from a publisher's point of view.
Quality is only as good as the quality that is delivered throughout the network. By lowering the standards to increase advertiser interest, YPN has effectively hurt the very reason why publishers would want to be in the program.
Sorry, this is just a very poor marketing effort from one of the world's top Internet companies. After 20 months, you would think this mess would be solved by now. Instead, they continue to struggle and lower their own bar.
I stuck with it from the start myself...Now they're paying 1/2 price for cr*p ads.
Don't make good business sense to me to stick around. Duh!
I've already gone home to G.
CTR way up...Times 10...happy visitors.
PPC up from before. Cashing good checks.
No worry about targeting. "Right On The Money"
Sleeping like a baby and going fishing...
Can't get any better.