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Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, the companies’ chief executives said yesterday.
Yahoo, which bought a 20 percent stake in Right Media last October, will pay approximately $680 million, in equal parts of stock and cash, for the remaining interest in the company, which is based in New York.
“The acquisition, to us, is a key step toward executing our long-term vision to build the leading advertising and publisher ecosystem both on and off the Yahoo network,” Terry S. Semel, Yahoo’s chief executive, said in an interview. The deal is to be announced today and is expected to close in three months.
And going international will fix this? Hundreds and probably even thousands of publishers who've previously been banned by adsense for fraud clicks now getting a second chance to stick it to someone.. anyone... Yeah, that'll fix it for sure...
Still, the longer they wait to go International, the more unassailable Google's lead will become.
honestly never heard of such a company as "Right Media"
One that's gaining traction is New York-based Right Media. Founder Mike Walrath spent three years at online ad pioneer Double-Click, from the end of the boom into the bust, and ultimately deduced that the system for buying and selling online advertising was a mess: There was plenty of space available and plenty of demand, but there was no structure to connect them. Plus, he kept hearing complaints that Google's auction system wasn't transparent enough.
So Walrath built an exchange, called RMX, that's become a kind of eBay for display-ad inventory. Bidders specify their audience and Right Media's system predicts where the ads will work best. The software matches them with sellers in a fraction of a second and serves up the ad; Right Media takes an 8 percent cut.
Business took off so fast it almost killed the company. The exchange launched in April 2005 with a few small ad networks and a handful of ad buyers. By the fall the number of impressions traded on the exchange had soared to 20 billion a month.
Full story from CNN: [money.cnn.com...]
Yahoo is already pretty international
Yes we all know that Yahoo is already international, What we are asking is for them to roll out YPN to international publishers, because currently its only for US-publishers.
Are you with us, Olney?
With regards to the issues that they dont have enough advertisers, targetting, etc, I think these things will improve when they go out of beta
[edited by: Gian04 at 5:21 am (utc) on May 1, 2007]
I think & hope an international Publishing system will come soon, but most likely only after these upgrades.