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Site revenue tanked right after the reporting delays.
I just read where someones went back to normal...ours is just all screwed up.
We were doing some pretty good volume, and then after the day the stats were stuck...it hasn't been the same.
Lower reported clicks - lower reported impressions(than what really happened on the page)...it just doesn't add up to any of our other site reporting totals, and targeting is really off, we are getting so many PSA's.
3 days ago I posted a message saying that we preferred Yahoo to Adsense. I may have to ammend that statement and say "At the time, Yahoo was better than Adsense..." I should know better than to post absolutes since things do change and I don't want to look like a liar in later posts...like this one ;)
I think the bigger picture for me is that I'm not emotionally attached to either Yahoo or Adsense. Business is business. Loyalty to brand is only as good as the quality of its services and the revenue it is providing. We'll remove or add whichever we need to to keep the revenue coming in at an acceptible level.
No anymosity towards either company as they have both been good for our business. Right now I'm afraid Google may be taking the lead.
[edited by: TammyJo at 4:19 pm (utc) on April 1, 2007]
But with YPN you never know what you are going to get on any given day. Sometimes it's great, sometimes good and sometimes it's better to just use something else. The problem is, we don't know which day it's going to be until the day after it happens.
Google is "stable" with "safe" numbers and Yahoo is more like playing the stock market ;)
Today is looking very poor for us on Yahoo as well, samo, samo with Google.
It just made me wonder if there was something wrong since they had a glitch in reporting and the "supposedly" fixed reporting is showing markedly lower stats. Seem unrealistic that advertisers would have dropped bidding by as much as it is showing.
I'll probably bounce back to Google to see how we fair there. Personally I like Yahoo, but money is money and if it isn't there...neither am I :)
I hate having to jump ship ...it's a pain. But, no pain, no gain right:)!
That is interesting, I don't think Adsense has ever really "tanked" for us...it is always the same. Yahoo (usually) just pays more, but they do have bigger "play" with their daily/month revenues.
I hope ours return to March totals, yet I have a feeling if ours returns, yours may decline. It's the see-saw effect!
I hope your earnings go up. I want more people to do better with YPN so the program continues!
I want October/November eCPM :-P
Me too. October/November of 2005.