Changes after delayed reporting hiccup

Lower everything - Am I the only one?

[TammyJo]

Wanted to share as this may be helpful (or happening) to others.

Site revenue tanked right after the reporting delays.
I just read where someones went back to normal...ours is just all screwed up.

We were doing some pretty good volume, and then after the day the stats were stuck...it hasn't been the same.

Lower reported clicks - lower reported impressions(than what really happened on the page)...it just doesn't add up to any of our other site reporting totals, and targeting is really off, we are getting so many PSA's.

3 days ago I posted a message saying that we preferred Yahoo to Adsense. I may have to ammend that statement and say "At the time, Yahoo was better than Adsense..." I should know better than to post absolutes since things do change and I don't want to look like a liar in later posts...like this one ;)

I think the bigger picture for me is that I'm not emotionally attached to either Yahoo or Adsense. Business is business. Loyalty to brand is only as good as the quality of its services and the revenue it is providing. We'll remove or add whichever we need to to keep the revenue coming in at an acceptible level.

No anymosity towards either company as they have both been good for our business. Right now I'm afraid Google may be taking the lead.

[edited by: TammyJo at 4:19 pm (utc) on April 1, 2007]

[garyr_h]

YPN seems to change things quite often on the publisher side of things. The day the stats hiccuped, my stats are totally messed up... definitely lower earnings than what I would expect. Yesterdays were OK and todays is looking pretty bad.

But with YPN you never know what you are going to get on any given day. Sometimes it's great, sometimes good and sometimes it's better to just use something else. The problem is, we don't know which day it's going to be until the day after it happens.

[TammyJo]

You are exactly correct, we have ridden this wave before, just wondered if there was a reason to it!

Google is "stable" with "safe" numbers and Yahoo is more like playing the stock market ;)

Today is looking very poor for us on Yahoo as well, samo, samo with Google.

It just made me wonder if there was something wrong since they had a glitch in reporting and the "supposedly" fixed reporting is showing markedly lower stats. Seem unrealistic that advertisers would have dropped bidding by as much as it is showing.

I'll probably bounce back to Google to see how we fair there. Personally I like Yahoo, but money is money and if it isn't there...neither am I :)

I hate having to jump ship ...it's a pain. But, no pain, no gain right:)!

[ember]

On the day that the stats stuck (Friday or Saturday, I can't remember which) our earnings were lower than average. Today they are above average, so who knows? We'll stick with YPN because if we take their ads off and replace them with AdS, then YPN will go up and AdS will tank. Never fails.

[TammyJo]

I'm glad yours increased, but darn, that means there may not be a reason for our quick decline.

That is interesting, I don't think Adsense has ever really "tanked" for us...it is always the same. Yahoo (usually) just pays more, but they do have bigger "play" with their daily/month revenues.

I hope ours return to March totals, yet I have a feeling if ours returns, yours may decline. It's the see-saw effect!

[ember]

Our earnings today are actually through the roof. We've made more by 9am than we usually do all day, which is making me nervous. I'm thinking of contacting YPN to tell them that we are not doing anything to cause this! I am trying to see if we're getting a huge burst of traffic somewhere...

I hope your earnings go up. I want more people to do better with YPN so the program continues!

[TammyJo]

Me too, I really like working with Yahoo.

So glad to hear your earnings are growing and I hope you get to ride it for a long time!

Did you notice if your ads are the same?

[garyr_h]

I want October/November eCPM :-P

[ember]

Yes, ads are the same. Which has been an issue, actually. We used to get a good variety of targeted ads, and then in December, the inventory dropped and noe we receive the same ads over and over. Our CTR dropped but visitors increased, so it all evened out.

[wyweb]

I want October/November eCPM :-P

Me too. October/November of 2005.

[Jolly_Roger]

After my YPN stats returned to normal on 3/30, they dropped again on 3/31. I'm still showing reduced ad impressions -- down by about 33% -- while site traffic is unchanged.

CTR has improved a bit from the pits it was in last week. At least now everything isn't tanking at the same time.