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Another issue is the Ad Targeting.
On the Portal home page on YPN, it specifially states : "Question: Is there an easy way to better target my ads to match the interests of my users?
Answer: Yes. You can use the Ad Targeting tool to target ads based on your users' interests."
Beware Yahoo Publishers! This is NOT TRUE!
It should say : "Yes, you can use the Ad Targeting tool to target ads that match the content on your site to trick your users into thinking the ads are a part of your site which will inturn generate invalid clicks to the Advertisers."
Enough said on that.
Anyone have any other suggestions why not to use YPN?
I called Y and they suggested I use the site targetting hints. But he also suggested I select a more popular topic - other than the one my site was about. I couldn't believe it and told him that wouldn't be a good thing to do... he basically shrugged his telephone shoulders.
Today for the 1st time in a long time I've decided to block every ad that isn't on target from both Y and adsense. I don't care anymore about making the EPC lower. I'm just tired of seeing horribly targeted ads. I'll hit the 200 limit by this evening.
And for reduced performance - just to give a relative idea (not real numbers but real percentages). I used to make $50 a month with Y (2005) and $35 with G. Now I make $3-4 per month :(