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I would like YPN to have:
1.) Ad Link Units (like Google Adsense offers)
2.) YPN for search and sitesearch (like Google Adsense offers)
3.) YPN referral links for advertisers to sign up with Overture (Like Google Adsense offers)
4.) Open the ad market to other countries. You can start with the other English-speaking countries, Canada, Britain, Australia, New Zealand, etc.
find me a real person at Yahoo that can explain why our site has been de-indexed for over a year now (not any of these guessing games list of possibilities) ...and can lead me back to the path of redemption and relisting
and I'll go ahead and try Publisher for at least 3 months.. while Yahoo dosent send us any love G does .. G sends love(traffic) AND a check each month ..that's a difficult relationship to just walk away from ; especially when the other girl(Yahoo) is in it just for the money ;) lol
As far as Publisher improvements:
A: same day results .. traffic/clicks/revenues
B: Echo.. on Target ads
With YPN, if I I request this same type of information it breaks the data down day by day for the time period, it's not a simple cumulative total for each Reporting Category over the requested time frame. Except for the fact that with a lot of effort this information could be tallied into the desired format using a spreadsheet, the information, as it is presented, is essentially useless.
So my wishlist is:
Better targeting is needed before adding any frills. I can live without the fancy stuff if and when I get ads that are well targeted enough that people actually click on them. I get about 10-20% of the clicks running Yahoo that I do running AdSense on the same page using the same ad format. That can only be due to poor tageting (or lack of relevant ads).
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This is so typically Yahoo. Basically, they suck in just about every aspect of their business. Their changes are cosmetic and rarely productive. They don't listen to customer imput whatsoever. Their only concern is how much they can make from ads on their own site and how much they can make from add-on services.
CEO Terry Semel should be summarily marched to the back of the building and kicked out the back door. Te company has gone straight downhill since he took over, and that's saying alot because Coogle wasn't much better.
This Panama rollout hasn't produced any tangible positive results. It's all smoke and mirrors for Wall Street. Yahoo will be a distant memory by 2012. They've already outived their usefulness and they are a takeover candidate at their current valuation.
Google could gobble them up whole with a straight stock deal.
They have single-handedly financed one of the lowest quality publishing sectors in the industry with high paying ads. I'm speaking about MySpace Resource sites that have layouts, glitter text and other MySpace eye candy. Every MySpace Resource site webmaster runs YPN because the payout is about 5 times as high as Adsense. They serve irrelevant ads that the advertisers are definitely not getting value for. Especially with click-happy MySpacers.
Suffice to say, they have big problems. I honestly believe that they are not coming out of beta because they don't have enough ad inventory, so they are in no rush at all. Remember, last year they made news with big drops in advertising revenue.
1. It is all about targeting. ( Like that hasn't been said ;). Can you imagine the increase in revenue (yours included) if the ads on my page were highly targeted to the page. Cha Ching!
2. An easy to locate link to send Yahoo service questions/requests. If I know the question is not in the FAQ's, I'd like to go directly to the source. ...spent loads of time trying to find the form page ( now it's bookmarked) The hunt made me feel like you were hiding it. Not good PR.
3. I do like the consistency of your word when it comes to depositing funds. You say it, you do it...I thank you. Wish...it stays this way!
[edited by: TammyJo at 9:20 pm (utc) on Mar. 15, 2007]
Can you imagine the increase in revenue (yours included) if the ads on my page were highly targeted to the page
I can go to Yahoo search, search on my pages/sites/topics and see plenty of ads there - ads that never show up on my sites.