Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

Publisher-Specified Ad Targeting

is it all just a sham?

4:11 pm on Oct 28, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 24, 2005
votes: 0

On one of my tech sites, I have a software page with many references to "foo" this or "foo" that. (This is a user-contributed page, and I am not free to edit out all the "foo".)

I have set the YPN Ad Targeting for this page to "Computing / Computer Hardware". (This was set weeks ago, so there has been plenty of time for the YPN bot to visit and/or for this special Ad Targeting to take effect.)

So what ads do I see on this page?

"[...] Foos" [a movie actor, apparently]
"Find [...] Foos" [who?]
"Dr. [...] Foo - MD Report"
"Find Books by Foos [...]" [a well-known author, apparently]

As I understand it, Ad Targeting is supposed to override the usual context matching algorithm and coerce ads to fit a category of our own choosing. This "foo" page is a classic case demonstrating the need for Ad Targeting. Yet clearly, on this page, the Ad Targeting override is useless.

I see this on many other pages on this site--a tech site, where I have specified computing-related Ad Targeting universally. Yet I still see all sorts of off-topic ads that have nothing to do with computing or technology. (Removing Ad Targeting and letting the default context matching apply doesn't help the situation: the ads are equally off-topic and irrelevant to the topic of computing technology.)

What gives, YPN? Implemented correctly, the Ad Targeting feature should be a competitive advantage you have over Adsense. But it appears to be quite broken.

Is YPN publisher-specified Ad Targeting just a sham?

12:11 am on Oct 30, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Oct 19, 2002
votes: 0

I don't think it's intentionally a sham, but I have to agree that the ad targeting just doesn't work. I too gave the crawlers plenty of time to get the ads right, but after months I've just about given up. I have a tourism site and was being served marketing ads although that's not what I asked for - err. I've removed almost all of my YPN ads and went back to Adsense. It not only looks bad for Yahoo, but it surely doesn't give your visitors a good impression.

On a side-note I got a phone call last week asking me if I wanted to become an advertiser. I explained to the rep. just how bad the ad targeting was and he said "that's not my department - you need to call them". Well, I won't be buying any ad space because my tourism site's ads would most likely end up on a tech site. I plan on running a few YPN ads until I get my check and then I'm thinking of closing the door.

Don't feel alone.


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members