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YPN Enhances Ads For Improved Performance

40 character titles and removal of ellipses

     
12:43 am on Sep 20, 2006 (gmt 0)

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We’ve been doing some tinkering under the bonnet recently, so some of you may notice a few changes in your ads. The changes you’re likely to see include the removal of ellipses (…) and truncated words, the inclusion of 40-character titles on certain ad units, and a change in the number of ads displayed on certain ad layouts.

[ypnblog.com...]

The ads seem to be a lot cleaner. This is a nice move by the YPN team.

1:17 am on Sept 20, 2006 (gmt 0)

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Yep, good move. So far my earnings seem way up. Hope it lasts...
12:14 pm on Sept 20, 2006 (gmt 0)

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I wish they would put a little bit of effort into opening this up to the UK.. that would be nice.
12:49 pm on Sept 20, 2006 (gmt 0)

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Actually, I have been in the program almost a year now. The last three days my CPM has dropped by 40%. Also the ads have strange characters and glyphs in them which definitely reduce CTR. I hope this gets fixed.
12:59 pm on Sept 20, 2006 (gmt 0)

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My Page impressions for Sep 19th are very low clicks are normal, is this due to their Network update orrrrrrrrrr?
1:39 pm on Sept 20, 2006 (gmt 0)

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The ads are reading better and the targeting of the ads seem better on my site. I have been changing over to YPN from Adsense ads systematically. Revenues are comparable without the site-wide theme ads.
2:57 pm on Sept 20, 2006 (gmt 0)

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Well I know Yahoo! is actively on the case as they sent me an e-mail last night asking why I took them off of most pages and how could we work together make things better for both of us. I forgot to answer them, but will this evening and let them know:

My pages should ALWAYS show ads considering the content (not be blank...they were FAR too often)
The ads have to be faster at determining content relevance (I do not have time to URL target, etc.)
NO more crap ads (refinance, mortgage, etc., considering my content)
Ad units should better fit pages (NOT running off page and cutting titles, etc.)

I'll edit this if I think of some more...

3:20 pm on Sept 20, 2006 (gmt 0)

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Well, I'm happy that the stupid ellipses (…) are going away, at least.

Although I have code in place to serve YPN ads to U.S. visitors and Adsense ads to non-U.S. visitors, it's still a royal pain to deal with.

Despite that, in response to the reported changes, I'll resume limited testing (on non-performing Adsense pages) of YPN again.