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Yahoo's RSS feed ads. How are they?

Worth it, or do they just get stripped?

4:35 am on Aug 31, 2006 (gmt 0)

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10+ Year Member

joined:July 11, 2005
votes: 0

Since I, like everybody on here, want to maximize the revenue from my site I was curious if anybody had any experience with Yahoo's RSS ads for RSS feeds.

I run my sites with a CMS that gives me a feed, and I'm pretty sure that quite a few sites have picked up on this feed (I'll have to check around)

SO, is it worth my time to try to integrate the ad into the feed, or do the people picking up on the feed just strip the ad anyway?

Also, does it screw with their TOS if I'm displaying a Yahoo ad in my feed, and they have Google on their page? I do want more money, but I don't want to cost anybody their AdSense account. I also don't want to throw ads in my feed if it's not really worth my time.


1:27 pm on Sept 20, 2006 (gmt 0)


WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
votes: 1

I've seen abysmal clicks and earnings from YPN ads for RSS. I think there are a few issues. First, by comparing stats (feed views vs. ad views), I've concluded that the vast majority of readers don't display the ads, at least using Yahoo's code and placement recommendation. Then, for the comparatively low number of RSS ad exposures, the CTR seems to be extremely low, too.

I've left the code in some feeds, but more as an experiment than with any expectation of enough revenue to buy a cup of coffee.

I'd be interested to know if anyone has found a way to actually succeed, even modestly, with YPN RSS ads.

It would be great to have a good solution for monetizing RSS, as on some of my sites the RSS pageviews are growing at a significantly faster rate than html views.