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bye bye YPN

CPM is officially lower than Adsenses'

     
3:49 am on Jul 20, 2006 (gmt 0)

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Well it had to happen sooner or later...

YPN's cpm is now lower than Adsenses... not much, but enough for me to pull the plug and switch back. After watching a steady decline in CPM since April to 10% of where it was, consider me officially annoyed, disgusted and irritated.

I'm curious if others are seeing this too?

8:20 pm on July 20, 2006 (gmt 0)

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Look at Yahoo!s stock chart over, say November '05 to today.

Resemble anything?

5:06 pm on July 21, 2006 (gmt 0)

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ypn epc is still higher than adsense epc, and in fact it has gone up since the first of the month.

i have some pages that do not work with adsense, so i put ypn on those pages... it actually pays pretty well in that situation.

8:30 am on July 25, 2006 (gmt 0)

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i make more money with YPN than I do with AdSense ... it all depends on what market your in and what ads are showing ...
3:53 pm on July 25, 2006 (gmt 0)

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YPN pays better than Adsense for 90% of our contextual ads

ann

6:09 am on July 26, 2006 (gmt 0)

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Their payout per click is still better than adsense but no one wants to click them.

Bye Bye from me too. I am in the middle of changing that small site back to adsense. I am also disgusted with valueclick and tribalfusion, crappy mosquito ads buzzing out loud and you kill one ad and it is still there under a different name..bah, I am busy 86'ing them all.

I'm gearing down for a lean mean site that people will just love to visit (and click) and if per chance adsense don't keep on rising like it is now doing then I will simply find another way.

Ann

7:38 pm on July 26, 2006 (gmt 0)

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I stopped using ypn a few months ago but turn it on every once in a while to see if things change.. seems like CPM is justing going down and down further. And, of course the targeting is still lacking.
8:14 pm on July 26, 2006 (gmt 0)

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I would like to encourage everybody to rotate YPN with any other networks (lilke AdSense) even if the payout isn't as high. Give them 10% or 5% at least. Why? So that YPN advertisers can have a good group of sites to advertise on. This will help YPN be a success with advertisers, and thus, with publishers.

YPN, I would like to encourage you guys to make it easy for publishers to rotate between you and other networks.

ann

2:31 am on July 28, 2006 (gmt 0)

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They missed the boat by dragging their heels too long about going international. They really need to get the lead out.

Ann

4:22 am on July 28, 2006 (gmt 0)

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As I said in another thread, going international won't solve anything for the publishers, it will only decrease the earnings. Something needs to be done on the advertiser side first.
5:17 am on July 29, 2006 (gmt 0)

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As I said in another thread, going international won't solve anything for the publishers, it will only decrease the earnings.

And I've said this too. The simple fact of the matter is that YPN can't go international right now because they just don't have the publisher base. This extended beta period isn't to refine the program, it's to hopefully gain them enough time to garner sufficient international interest to make the whole thing worthwhile.
5:50 am on July 29, 2006 (gmt 0)

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advertiser base rather..
8:23 am on July 29, 2006 (gmt 0)

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Oddly, my CPM on Yahoo far exceeds Adsense. More of my pages will soon be Adsense free, but I think it's a page by page decision. I have found their targeted ads to be terrible in my sector as far as click throughs.
11:23 am on Aug 1, 2006 (gmt 0)

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Humm... more publishers = less earnings for publishers = more advertisers = more earnings for publishers. They really need to go international =)
 

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