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Just throwing stuff out there.
All they have to do is to offer more $$. Even a few cents more per click would do it (or a bigger percentage of the clicks).
Guarantee publishers top spots in Yahoo search results;)
Not likely, how about allowing publishers to set their own parameters and use keyword prompts.
A much more detailed real-time version of Google's channels.
Approx. the same earnings as Adsense
Monthly payouts and more payment options - checks, paypal or direct deposit or whatever one chooses.
A huge advertiser inventory in order to deliver very relevant ads like Adsense mostly does.
I'd also like to see only quality ads. Ads that aren't just ads to more ads but to worthwhile products or services.
Earnings swings of more then 15% daily are a big no no. I supply a large chunk of my ad space inventory for this type of ads and i expect steady earning (+-15% max). Want to experiment with the algo, do it elsewhere.
If Yahoo can come up with the above then I’m in, replacing all them other oooooooooole ads in a heartbeat.
< end rant/wish list>
[edited by: max_mm at 3:14 am (utc) on Mar. 9, 2005]
It seems the general concensus with AdSense participation is that anyone could loose their account at the drop of a hat and certainly for reasons that have nothing to do with anything they did. I don't feel I have any choice but to sign on with Yahoo too, ASAP.
(I belong to AdSonar too, although I don't give them any traffic because they never seemed to have any on target ads.)
Earnings swings of more then 15% daily are a big no no. I supply a large chunk of my ad space inventory for this type of ads and i expect steady earning (+-15% max).
You sound like a good candidate for a CPM option. Maybe Google and Yahoo will offer that to smaller publishers at some point, as Google (dunno about Yahoo) already does with some premium partners. The downside of a CPM deal is that the ad network has to build in an "insurance factor" to cover itself if PPC revenues drop.
In the end, risk and rewards tend to go together. That's why affiliate sales can pay more than PPC does, and PPC can pay better than CPM.
But ultimately all they have to do is offer more money.
I am sure most would test it.
Perhaps getting rid of the Ads by.... with just (Advertisement).
If both Yahoo and MSN allow publishers to run competing context ads, Google would feel the pain, and eventually be forced to give up that restriction.
Even companies that allow competitors on the same page insist their ads are above the fold, how many ads can you put above the fold without mucking up your web site?
Both just need to be transparent and offer more $$ per click and Google either adapts or dies.
I'll write scripts to alternate between Google and Yahoo ads on the same page. After a suitable length of time to average out fluctuations, whichever makes the most money I'll keep.
I really don't care about direct deposits. Checks are fine with me. I'd like stats closer to realtime for channels, but in the end, more money will win over more features every time.
That's why we run ads, right?
Also - I think they should make it mandatory that people can't most 100 pages of "I Got my Check" on the Web.
M
But I just read Yahoo is really testing a contextual advertising system.
[webmasterworld.com...]
Any guesses when it will be released?
even if they do two tier...standard and "gold"
it's something I have posted on many times in the last 18 months.
gold would include:
* hand checked sites only...every one, not only the first which is ludicrous.
* some broad categorisation
* paypal and direct debit possible
* keyword helpers (positive and negative) [any abuse whatsover and you get kicked down to standard]
I live and dream...
Also, they could implement positive and negative keywords by channel - and spend as long as they want playing with and analyzing that data before deciding how much weight to apply to it - such that we can at least give <em>some</em> relatively specific feedback into ad relevance and irrelevance.
Hey, don't dog the light. It's the coolest thing since smart pricing! (I actually like the light though)
Typically, competition lowers prices. In this case, I guess for advertisers. However, I really have to wonder if google will have to keep the publisher's slice healthy or sweeten the deal just to avoid a yahoo! rush.
This is where the concept of "inspiring loyalty among the publisher base" comes in. And google hasn't really done that, no matter how good adsense has been to publishers overall. Too much up-down, no explanation, cut-your-earnings-at-the-drop-of-a-dime-even-when-your-traffic-is-sailing-skyward kind of stuff, yadda yadda.
Given that G is "at the forefront of technology" I'm stunned that they stick with check payments. This is so middle ages. Same goes for other US based affiliate schemes.
Imagine if Yahoo does makes a better program than AdSense/AdWords and woos away a serious amount of Googles revenue stream. Ironically, most of us get all our traffic from Google and pushing them into a lower income bracket could easily result in AdSense sites ranking higher just to smite Yahoo.
All the better to play on both teams, I would guess.
