Large CTR increase lately?

Followed with huge CPM rise

[sailorjwd]

Any one else notice a large ctr rise over the last couple of days? Mine is up 90% from a stable figure over the last several weeks.

Brief look at some of the ads suggests that improved targetting may be responsible.

[perldiver]

Oh, yeah, my YPN click throughs are WAY up! From zero to one!

[Swebbie]

I'm seeing slowly but steadily rising CTR as their ad targeting improves. And man oh man, EPC is shooting way up. I was so used to about 10¢ per click from Google that this 70¢ per click at YPN has got me giggling like a drunk.

[sailorjwd]

Nevermind...

Revenues have dropped by 1/2 today and by 1/4 yesterday/.. It was fun while it lasted. They likely got their targeting right since I was getting BIG $$$ for pages that shouldn't.

[Gruntled]

Revenues have dropped by 1/2 today and by 1/4 yesterday/.. It was fun while it lasted. They likely got their targeting right since I was getting BIG $$$ for pages that shouldn't.

But shouldn't better targeting result in more $$, not less?