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Yahoo has signalled it is investigating e-book adverts as a way to stimulate its earnings.
It says in two US patent applications that ads for digital book readers have been "less than optimal" to date.
The filings suggest that users could be offered titles at a variety of prices depending on the ads' prominence
They add that the products shown could be determined by the type of book being read, or even the contents of a specific chapter, phrase or word.