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Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy.
Some evidence suggests that only a small fraction of Internet users choose to opt out of customized advertising. Yahoo currently allows users a more limited opt-out option -- for advertising delivered by Yahoo to third-party sites. But in July, only a small fraction of 1 percent of users visited the Web site for doing so, company officials said.
"Congress has clearly reflected a keen interest in just these kinds of choices," said Srinija Srinivasan, a vice president at the company who oversees privacy issues. "We want to make sure that we can help them understand the extent of these choices."
Yahoo confirmation [yhoo.client.shareholder.com]
[edited by: engine at 7:43 pm (utc) on Aug. 8, 2008]
a move that comes as a congressional committee continues to air concerns about consumer privacy
Concern? There's no concern, just political theatre - it's only a subcommittee.
They can just give Google and Yahoo immunity later like those other industries.
If there was any serious care about privacy, they could easily make it illegal to store any non-anonymized stats longer than 24 hours (enough time for daily processing) on any server located in, or serving the USA.
The people who moan about contextual ads on websites now, will moan even louder when the quality of online publishing goes down the drain.
When people read free newspapers are they surprised when they actually aren't very good?