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The U.S. Justice Department has opened a formal antitrust investigation into a deal between Google and Yahoo to share some advertising revenue, The Washington Post reported on Wednesday.
Investigators are planning to demand documents not only from Google and Yahoo, but also from other large companies in the Internet and media industries, the newspaper reported, citing sources who spoke on condition of anonymity.
This is simply Microsoft throwing some money at politicians.
I doubt it, this time Microsoft not even raises the issue too loudly because they know their concerns are shared by many entities. Yahoo/Google tie up is certainly anti-competitive - the whole point of it is for Google to minimise chance of increased competition in the marketplace if Microsoft takes over Yahoo - IMO, this should have been enough to prevent any possible tie ups.
Just to much control under one roof scares anybody into looking at this as a security issue and I really don't see the any Government allowing this to happen.
If I were Google I would be concerned with the Government stepping in and do to them what they did to Bell Telephone about 20 years ago. Total breakup and a divided up the company.
I don't think Bell thought it would or could happen to them but it did and this really is a scary thought but one that is a real possibility. If these other players can't step up and get into the fray then the % of this really happening continues to increase.
Try to imagine a world where a single media company - say for example, News Corporation owned 90% of all broadcast and print outlets (I am not picking on News Corp, but they are a successful big media company for this example), - I think that such a reality would cause a huge outcry well before it reached anywhere near the 90% number.
If this is allowed to get through, perhaps there will be a new slogan at the big G plex:
"All your ad dollar are belong to us!"