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Yahoo Inc. reached a search-advertising pact with rival Google Inc., an alliance that marries the online advertising systems of two industry giants and deals a blow to Microsoft Corp.'s Internet ambitions.
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[edited by: jatar_k at 11:28 pm (utc) on June 12, 2008]
1. Offer Yahoo-ists a great deal to display AdSense, a.k.a. "sign up Yahoo! for AdSense"
2. Give Yahoo "peace of mind" by signing 10-year contract without any significant guarantees and numbers.
3. As advertisers flee Yahoo in favor of our, clearly superior system, sit tight and watch
4. Play nice for 2-3 years.
5. Downgrade Yahoo! pages in Google search a.k.a -30 penalty
6. Time to renegotiate deal with Yahoo! since at that point Yahoo will have no base for negotiation. QUALITY SCORE, anyone? :-)
It seem that everyone else except Yahoo! have seen this done to them by Google.
Yes, Yahoo!, it is painful to realize a MAJOR failure on behalf of your management. It was wise to pick Microsoft as 2 lesser evils.
...Advertisers will have a more complex array of options. They could buy ads that appear just on Yahoo, ads that appear only on Google, or ads that appear on Google and Google's partner sites, of which Yahoo will be one.
Besides that, the article's main thrust: Ad rates are going to be higher.
I don't think anyone has quite figured out what all of this means. This is a bigger deal than many realize, or at least it is a real watershed.
Everyone here is now old. The new, young webmasters will have to listen to all of us tell how there was once several sources of ads. "You just didn't do a website and sign up with Google. You had a choice at one time. Heck, some people even sold ads themselves, by crackety," we will say, waving our cane over our head.
Maybe we should not allow new members at WW. Or, maybe this marks the time to start a new board--WebmasterGeezers.com.
(Quick domain check: It's available!)