Welcome to WebmasterWorld Guest from 23.20.50.146

Forum Moderators: open

Message Too Old, No Replies

Yahoo and Google announce advertising deal

     
11:17 pm on Jun 12, 2008 (gmt 0)

Administrator

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:July 24, 2001
posts:15756
votes: 0


Yahoo Inc. reached a search-advertising pact with rival Google Inc., an alliance that marries the online advertising systems of two industry giants and deals a blow to Microsoft Corp.'s Internet ambitions.

[online.wsj.com...]
(above link only works sometimes)

another
[reuters.com...]

[edited by: jatar_k at 11:28 pm (utc) on June 12, 2008]

11:24 pm on June 12, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 23, 2001
posts:843
votes: 0


Link no worky. Here is a link and summary:

economictimes [economictimes.indiatimes.com]

Yahoo Inc and arch rival Google Inc said on Thursday they had entered a non-exclusive partnership on search advertising expected to add as much as $800 million in annual revenue.

Under the agreement, Yahoo can run ads supplied by Google alongside its own search results and on some of its websites in the United States and Canada. Yahoo will decide where the Google ads will run and which search terms it can use, Yahoo said in a statement.

The deal initially spans four years, with options to renew it up to a period of 10 years.

11:32 pm on June 12, 2008 (gmt 0)

Full Member from US 

10+ Year Member

joined:July 17, 2003
posts:202
votes: 1


Does this explain why today many of my google search engine searches say they are coming from Yahoo site?
11:59 pm on June 12, 2008 (gmt 0)

Administrator from CA 

WebmasterWorld Administrator bakedjake is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 8, 2003
posts:3878
votes: 57


Did Yahoo just sign up for AdSense? :)
12:08 am on June 13, 2008 (gmt 0)

Moderator from US 

WebmasterWorld Administrator 10+ Year Member

joined:Dec 3, 2002
posts:1916
votes: 8


Hopefully Yahoo! will not be able to whore out these clicks to their shady network of domain landers and arbitrage sites.

Good tracking will be a must with this deal. Wonder what it means for "Overture"/YSM.

12:39 am on June 13, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 30, 2003
posts:99
votes: 0


It means that Yahoo gets to keep it's best priced keyword ads and google will fill in whenever the inventory at yahoo for a keyword is low or non existent or when google's payout per click to yahoo would be higher than what yahoo would earn from YSM. Pretty incredible that Yahoo went to all this trouble to end up exactly back where they were in 2003!
1:04 am on June 13, 2008 (gmt 0)

Full Member

10+ Year Member

joined:Apr 27, 2005
posts:333
votes: 0


As someone who advertises on both Yahoo Search Marketing and Google adwords I REALLY want to know how this affects me. I have different campaign strategies on both and the "quality score" is different on both platforms. No word from either camp.
1:41 am on June 13, 2008 (gmt 0)

New User

10+ Year Member

joined:Feb 1, 2006
posts:16
votes: 0


I think Yahoo's system is flaky at best. Replacing any of it with Google ads is only a good thing for me. I'm sure your mileage will vary.
1:44 am on June 13, 2008 (gmt 0)

Administrator from US 

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 21, 2004
posts:3253
votes: 208


if you are wondering how this will impact your ppc campaigns, i would guess that the search engine with the higher bid prices will be the ads that get shown.

this could be a blow to people that were using yahoo ppc to power their google adsense arbitrage. now it seems that yahoo is cutting out the middle man and going straight to the source.

2:31 am on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 20, 2004
posts:2377
votes: 0


So how does this impact Adsense? Does it spread out the ad cash to more web properties... ie - less for the little guys?
4:21 am on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 19, 2003
posts:701
votes: 0


"Hopefully Yahoo! will not be able to whore out these clicks to their shady network of domain landers and arbitrage sites."

I think this is one of the most important points brought up here, and the reason why I stopped dealing with Yahoo for anything but the cheapest clicks a loooong time ago.

Google had better have a 'Yahoo Search Results ONLY' choice on their interface - otherwise, I'm not interested.

5:27 am on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 4, 2001
posts: 1265
votes: 13


The quality concerns are well founded, but only if yahoo syndicates Google results, which I do not believe is the case in this partnership.
6:36 am on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 29, 2000
posts:12095
votes: 0


From the Washington Post

Liveblogging Yahoo-Google Conference Call [washingtonpost.com]

It's pretty clear, and sounds flexible enough.

7:36 am on June 13, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:June 2, 2003
posts:169
votes: 0


[Did Yahoo just sign up for AdSense? :) ]

Heheh!

9:43 am on June 13, 2008 (gmt 0)

New User

5+ Year Member

joined:Feb 1, 2008
posts:33
votes: 0


Not sure if a Google/Yahoo partnership is good for the market. Big G is getting way too powerful it would be nice to see some competition...
9:47 am on June 13, 2008 (gmt 0)

New User

5+ Year Member

joined:June 10, 2008
posts:11
votes: 0


Wasn't Yahoo in a mess and had little choice in the matter?
I forsee Microsoft and Google having future legal battles about compatible software.
Which one will win in the end?
My money is on Microsoft as they control what hardware we use to a huge extent.
Just a thought.
10:41 am on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 18, 2002
posts:3072
votes: 1


From Reuters:

The deal initially spans four years, with options to renew it up to a period of 10 years.

That is a long term deal. I doubt M$ will look at Yahoo again now.

12:45 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 13, 2003
posts:1281
votes: 0


Did Yahoo just sign up for AdSense?

Ha! That was my first reaction too!
12:52 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 16, 2002
posts:2744
votes: 0


I use both & have been at the point of dropping Yahoo for the last 6 months.

This will make my decision a lot easier.

The quality of Yahoo PPC has deteriorated to such an extent that the low volumes on Yahoo proper no longer justify the work involved to run separate campaigns.

When my deposits run out I will drop Yahoo US.

12:59 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 12, 2002
posts: 696
votes: 0


When my deposits run out I will drop Yahoo US

LMAO - you an every other sane person... they will be G's bitch!

I cancelled both UK and US Y!SM accounts about six months ago now... not noticed any real difference in traffic or sales - I even had to check the other day to ensure I had closed them as wasn't sure. That shows how little difference they made - apart from charges on my credit card bill!

1:31 pm on June 13, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 8, 2006
posts:132
votes: 0


"Google had better have a 'Yahoo Search Results ONLY' choice on their interface - otherwise, I'm not interested."

I just sent an email to my AdWords team saying the exact same thing.

1:38 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 16, 2004
posts:854
votes: 0


Microsoft 2.0
2:05 pm on June 13, 2008 (gmt 0)

New User

10+ Year Member

joined:Sept 19, 2003
posts:40
votes: 0


Microsoft very much blow the deal with Yahoo and a chance to be a player in search. Although I don't value Yahoo that much but for MS it needs Yahoo so it can be competitve to Google.

This is a the worst case scenario for Microsoft where you suppose to get a partner to help you out but instead you create another new enemy. And it is tougher to fight 2 than 1.

"The whole deal about MS buying Yahoo" is like a joke now. MS should have calm down a litle bit and make it through. That's the best way for both Y & MS.

In my opinion, if MS can't get Yahoo, they should exit search!

If Yahoo wiser and the deal is not exclusive, they should make a full cooperative with MS like combine MS AdCenter and YSM together. If they stay with Google, in long run Google will kill Yahoo.

2:25 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 28, 2003
posts:1978
votes: 0


The Wall Street Journal is reporting:
The companies agreed to delay its implementation for as many as three and a half months to allow regulatory review.

We all need to realize that this isn't a done deal--it has to go through regulatory approval first, which will take a few months.

I suspect that Yahoo! will use the Google ads to fill spots where they have traffic but don't have advertisers. But we just have to wait and see what really happens and whether it gets regulatory approval or not.

2:51 pm on June 13, 2008 (gmt 0)

New User

10+ Year Member

joined:Sept 19, 2003
posts:40
votes: 0


Microsoft told Yahoo that it was no longer interested in pursuing a takeover, even at the $33 a share
....

Microsoft said it was prepared to acquire an additional 16% of Yahoo for $35 a share

Am I missing something or it is very contradictive here?

3:12 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 12, 2002
posts:696
votes: 0


Yahoo! will use the Google ads to fill spots where they have traffic but don't have advertisers

And that's increasing by the day. Y!SM (in the UK at least) is losing advertisers daily and that's not all small 'mom and pop' businesses - that's big agencies and large corporations.

Panama has been an absolute disaster and partnering with G to backfill the search queries where they don't have advertisers will simply continue to increase because more and more people will figure it's simpler to manage one system and opt in to Y eyeballs, than managing one system and one pony of a system.

This if it goes through will kill any independence Y! thinks it has or will ever have, will decrease competition and will be bad for most of us IMO.

4:11 pm on June 13, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 23, 2003
posts: 158
votes: 0


"Google had better have a 'Yahoo Search Results ONLY' choice on their interface - otherwise, I'm not interested."

"I just sent an email to my AdWords team saying the exact same thing."

Are you saying you want to choose "Yahoo Search Results Only" and not the other search network partners? You can already choose to run your ads on only Google search and not the network of search partners.

At any rate, this makes AdWords even more powerful and they have been raising the minimum bids on keywords swiftly and steeply. Now your cheap clicks on Yahoo will be buried or replaced by higher priced AdWords advertisers.

Google has put the smaller online retailers (and of course, affiliates) out of business with their steep increases in the minimum bids. They want to offer fewer ads at higher click costs and they would rather repeat those ads on the deeper search result pages than run any 10 cent ads.

4:40 pm on June 13, 2008 (gmt 0)

Senior Member

joined:Jan 3, 2003
posts:1023
votes: 0


If they stay with Google, in long run Google will kill Yahoo.

I second that.

Unfortunately, nobody else has a financial capability to compete with Google in Search except Microsoft.

Microsoft said it was prepared to acquire an additional 16% of Yahoo for $35 a share

Am I missing something or it is very contradictive here?

Microsoft wanted Yahoo! Search technology, not the whole Yahoo. Apparently there's lots of holes in Yahoo bucket we are not aware of. My second guess is that MS wanted specific patented technologies that at this moment present a legal/technical barrier to their own SE.

Google has put the smaller online retailers (and of course, affiliates) out of business with their steep increases in the minimum bids. They want to offer fewer ads at higher click costs and they would rather repeat those ads on the deeper search result pages than run any 10 cent ads.

Bingo. The dream of 10 cent advertising evaporated fast. :) Until another SE comes along with enough traffic and interest in these thousands upon thousands 10 cent advertisers. Let's cheer all: Mi-cro-soft! Mi-cro-soft! :)))

5:39 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member swa66 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 7, 2003
posts:4783
votes: 0


Seems like Yahoo! might be the first of a super premium publisher now.
The rest of us aren't allowed to show adsense on search results.
6:54 pm on June 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 30, 2003
posts: 998
votes: 0


While Yahoo and Google are taking great pains to position this deal as partial and non-exclusive, IMO it's overwhelmingly likely that 90%+ of Y!'s inventory will be monetized by AdWords going forward. As someone who's seen detailed monetization analyses of Y!, G and MSN over large swaths of spend, I can tell you there is no appreciable area where Google's monetization is not so much higher as to warrant continued monetization by Yahoo via their own PPC inventory.
This 34 message thread spans 2 pages: 34
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members