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Yahoo Inc. reached a search-advertising pact with rival Google Inc., an alliance that marries the online advertising systems of two industry giants and deals a blow to Microsoft Corp.'s Internet ambitions.
[online.wsj.com...]
(above link only works sometimes)
another
[reuters.com...]
[edited by: jatar_k at 11:28 pm (utc) on June 12, 2008]
economictimes [economictimes.indiatimes.com]
Yahoo Inc and arch rival Google Inc said on Thursday they had entered a non-exclusive partnership on search advertising expected to add as much as $800 million in annual revenue.
Under the agreement, Yahoo can run ads supplied by Google alongside its own search results and on some of its websites in the United States and Canada. Yahoo will decide where the Google ads will run and which search terms it can use, Yahoo said in a statement.
The deal initially spans four years, with options to renew it up to a period of 10 years.
Good tracking will be a must with this deal. Wonder what it means for "Overture"/YSM.
this could be a blow to people that were using yahoo ppc to power their google adsense arbitrage. now it seems that yahoo is cutting out the middle man and going straight to the source.
I think this is one of the most important points brought up here, and the reason why I stopped dealing with Yahoo for anything but the cheapest clicks a loooong time ago.
Google had better have a 'Yahoo Search Results ONLY' choice on their interface - otherwise, I'm not interested.
Liveblogging Yahoo-Google Conference Call [washingtonpost.com]
It's pretty clear, and sounds flexible enough.
Heheh!
The deal initially spans four years, with options to renew it up to a period of 10 years.
That is a long term deal. I doubt M$ will look at Yahoo again now.
Did Yahoo just sign up for AdSense?
This will make my decision a lot easier.
The quality of Yahoo PPC has deteriorated to such an extent that the low volumes on Yahoo proper no longer justify the work involved to run separate campaigns.
When my deposits run out I will drop Yahoo US.
When my deposits run out I will drop Yahoo US
LMAO - you an every other sane person... they will be G's bitch!
I cancelled both UK and US Y!SM accounts about six months ago now... not noticed any real difference in traffic or sales - I even had to check the other day to ensure I had closed them as wasn't sure. That shows how little difference they made - apart from charges on my credit card bill!
I just sent an email to my AdWords team saying the exact same thing.
This is a the worst case scenario for Microsoft where you suppose to get a partner to help you out but instead you create another new enemy. And it is tougher to fight 2 than 1.
"The whole deal about MS buying Yahoo" is like a joke now. MS should have calm down a litle bit and make it through. That's the best way for both Y & MS.
In my opinion, if MS can't get Yahoo, they should exit search!
If Yahoo wiser and the deal is not exclusive, they should make a full cooperative with MS like combine MS AdCenter and YSM together. If they stay with Google, in long run Google will kill Yahoo.
The companies agreed to delay its implementation for as many as three and a half months to allow regulatory review.
I suspect that Yahoo! will use the Google ads to fill spots where they have traffic but don't have advertisers. But we just have to wait and see what really happens and whether it gets regulatory approval or not.
Microsoft told Yahoo that it was no longer interested in pursuing a takeover, even at the $33 a share
....Microsoft said it was prepared to acquire an additional 16% of Yahoo for $35 a share
Am I missing something or it is very contradictive here?
Yahoo! will use the Google ads to fill spots where they have traffic but don't have advertisers
And that's increasing by the day. Y!SM (in the UK at least) is losing advertisers daily and that's not all small 'mom and pop' businesses - that's big agencies and large corporations.
Panama has been an absolute disaster and partnering with G to backfill the search queries where they don't have advertisers will simply continue to increase because more and more people will figure it's simpler to manage one system and opt in to Y eyeballs, than managing one system and one pony of a system.
This if it goes through will kill any independence Y! thinks it has or will ever have, will decrease competition and will be bad for most of us IMO.
"I just sent an email to my AdWords team saying the exact same thing."
Are you saying you want to choose "Yahoo Search Results Only" and not the other search network partners? You can already choose to run your ads on only Google search and not the network of search partners.
At any rate, this makes AdWords even more powerful and they have been raising the minimum bids on keywords swiftly and steeply. Now your cheap clicks on Yahoo will be buried or replaced by higher priced AdWords advertisers.
Google has put the smaller online retailers (and of course, affiliates) out of business with their steep increases in the minimum bids. They want to offer fewer ads at higher click costs and they would rather repeat those ads on the deeper search result pages than run any 10 cent ads.
If they stay with Google, in long run Google will kill Yahoo.
I second that.
Unfortunately, nobody else has a financial capability to compete with Google in Search except Microsoft.
Microsoft said it was prepared to acquire an additional 16% of Yahoo for $35 a shareAm I missing something or it is very contradictive here?
Microsoft wanted Yahoo! Search technology, not the whole Yahoo. Apparently there's lots of holes in Yahoo bucket we are not aware of. My second guess is that MS wanted specific patented technologies that at this moment present a legal/technical barrier to their own SE.
Google has put the smaller online retailers (and of course, affiliates) out of business with their steep increases in the minimum bids. They want to offer fewer ads at higher click costs and they would rather repeat those ads on the deeper search result pages than run any 10 cent ads.
Bingo. The dream of 10 cent advertising evaporated fast. :) Until another SE comes along with enough traffic and interest in these thousands upon thousands 10 cent advertisers. Let's cheer all: Mi-cro-soft! Mi-cro-soft! :)))
