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So, this high end corporate solution might not be the kind of service you give away for free like Google Analytics. Index Tools also offers an automated bid management software, which might also fit in nicely in the Yahoo PPC interface. We will see. No word from Yahoo yet, just a short announcement on the Index Tools web site.
Yahoo! Inc., a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing.
The acquisition includes IndexTools' Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. Upon completion of the acquisition, the addition of the IndexTools' assets is intended to expand Yahoo!'s powerful set of services designed to maximize its clients' online marketing efforts.
Yahoo Acquires IndexTools Analytics Business [yhoo.client.shareholder.com]
We graduated from Urchin to Index Tool, from Index Tools to Omniture and haven't looked back. Couldn't be happier.
Why do they acquire other companies...
Well they are probably trying to do this to improve their offerings...except they are a few years late on most of them IMO.
They probably also want to rush a few decent sounding deals before they report their Q1 results.
Buying companies can also load Yahoo with more debt, which may put M$ off?
I had it on my to-do list to suggest their ROI module to one client who had given up on Atlas OnePoint and a couple of other packages.
As I understood it, the IndexTools ROI module antipated working with all of the major engine PPC programs, so all search engine ads could be integrated and managed from one console. I don't know that they'd gotten this implemented.
I feel this is a smart move for Yahoo. I'm hoping they don't end up messing up a tool I'd come to rely on. With the larger volume I envision, I can't imagine things will stay the same.
It's best to rely on your server stats (awstats, webalizer), but if you are for unreliable stats you can go on using third party tracking.
I have to strongly disagree with this statement. I use (and test for accuracy) a wide variety of statistics packages. If you want raw data - use server logs (certainly not awstats or webalizer either, if you ask me!). If you want to monitor human activity, third party trackers are a better choice.
As for Indextools, I'm a big fan and I second Robert Charlton's comments. Thus far, they've struck a great balance between nice reports for everyone, but handy features (and masses of data) for power users like me.
I always liked Indextools. It was my analytics of choice (Before Clicktracks came into picture).
As far as SEOPTI's comments about server stat analyzers, I as Receptional Andy, have to disagree. If you are relying on server stat softwares to do your analytics in today's world you are falling way behind.
There is so much more to analytics than just raw traffic data. Plus server data is traditionally bloated so the numbers are no where near accurate.
Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to clients and partners who accept the standard Yahoo! agreement.
It looks like that whole web analytics community is very excited with this move.
Hope they will open registration soon, so we can test advanced functionalities like data warehouse, external data sources and bid management that will be included by default.