Automattic Plans to Run Tumblr on WordPress

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Automattic has decided to run Tumblr on WordPress, which it says will make it easier to share across the platforms.

We’re not talking about changing Tumblr. We’re not turning Tumblr into WordPress. That would defeat the purpose. We acquired Tumblr to benefit from its differences and strengths, not to water it down. We love Tumblr’s streamlined posting experience and its current product direction. We’re not changing that. We’re talking about running Tumblr’s backend on WordPress. You won’t even notice a difference from the outside.

[automattic.com...]