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Meta tags other than keywords

     
5:36 pm on Oct 19, 2019 (gmt 0)

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I have the Yoast plugin for WP and WooComm and in an article in their help section they stat that their current versions of the plugins they have removed the capacity to activate meta keywords as their importance in SEO is deprecated.

However, as I seek more understanding of this I find sites using a lot of other meta tags so I'm puzzled of their on-going usefulness.

I'd like to think that Meta tags other than keywords are still a vital part of web design but if so why doesn't WP or WooComm or Yoast support them.

Below is an example of a head tag I've found. I've removed specific site related info with xxxxxx's and 11111's

Notice the tags for Twitter and Pinterest - this seems like useful info to me

Also notice description and keywords have been nulled out as expected.

<head>
<meta charset="utf-8">
<title>xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
<meta name="description" content="">
<meta name="keywords" content="">
<meta name="apple-mobile-web-app-title" content="VS Shop">
<meta property="og:title" content="xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx">
<meta property="og:type" content="website">
<meta property="og:url" content="xxxxxxxxxxxxxxxxxxxx">
<meta property="og:image" content="xxxxxxxxxxxxxxxxx">
<meta property="og:site_name" content="site name>
<meta property="og:description" content="">
<meta property="og:locale" content="en_US">
<meta property="fb:admins" content="11111111111111">
<meta property="fb:admins" content="1111111111111">
<meta property="fb:admins" content="1111111111111">
<meta property="fb:admins" content="1111111111111">
<meta property="fb:app_id" content="11111111111111">
<meta name="twitter:card" content="summary">
<meta name="twitter:url" content"link to product">
<meta name="twitter:title" content="product, category and company name">
<meta name="twitter:description" content="">
<meta name="twitter:image" content="product image">
<meta name="pinterest:description" content="">
<meta name="pinterest:image" content="">

Any help on this appreciated.

Thanks again

Kerry
5:38 pm on Oct 19, 2019 (gmt 0)

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For reference, here is a link to the Yoast article I referred to: [yoast.com...]
6:10 pm on Oct 19, 2019 (gmt 0)

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WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Keywords have been extinct for years now, they are ignored by major robots as abuse was so common. Most of the meta tags you have posted (those with og: anyway) are used for schema markup and there are tools that you can use to help incorporate those if you wish. Some are integrated with WP themes, some are plugins. The fb:, pinterest: and twitter: metas relate to those social media platforms.

I do not think that anyone is suggesting that you do not use any meta tags. They are rather useful. The charset tag tells browsers how to parse your content as does the viewport meta tag which I don't see listed there. The title and description tags are both used by Google. There should also be a robots meta tag if you have any preferences for compliant bots though Googlebot defaults to "index,follow" without other instructions.
6:37 pm on Oct 19, 2019 (gmt 0)

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joined:Sept 25, 2019
posts:32
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Meta keywords on a website are often a sure sign that it was diy or the "seo expert" hasn't bothered to read anything in 10 years.

Out of the box Yoast sets you up pretty well. As mentioned above title and description are both useful elements, the OG stuff is handy, crawl directives like meta robots are important. Recently Yoast made a change so your default robots will maximize search snippet opportunities. I've come across a surprising amount of WordPress site owners who can't figure out why they aren't ranking but they simply have the whole site "no-indexed" because they have the box checked to "discourage search engines". Yoast will warn you if that's the case though

Basically, you're right to not care about meta keywords but pay attention to the rest.