joined:June 24, 2019
I was a previous member of SEOchat and had been helped out by a couple of good folks there. Not2easy had directed me here and said he was sure I'd likewise get a good response :)
I've had a site that's been ranked pretty well for nearly 15 years now - however, the site's been layered up with old PHP code over time and now has old architecture, bad UX and poor responsiveness, so I made the decision to get developers to build a new site in wordpress and we've migrated much of the text content. I'm also re-branding (with a new URL) so there is a plan to transition it over with a 301 redirect.
As I have a lot of history/good ranking at stake, I'm looking for advice on how to minimise negative impact. As mentioned, much of the text content's been migrated, I've also created a 'map' to link the old pages to the closest corresponding new ones. I'd like advice on how much deeper to go on this, I'd have thought the best option might be combing the site and trying to match as much of the alt/title/meta tags (as well as matching optimised image names where possible)? This will obviously take a lot of time, I don't have a lot of it on my hands but also can't afford to drop a lot of ranking, so I'm hoping I could get advice specifically relating to my site.
Thanks in advance for any input!