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WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers
Sources say Automattic will spend more than $30 million in cash and stock to buy the 55-person company. Automattic CEO Matt Mullenweg wouldn’t comment on the price but said the acquisition was the largest his company had made, “by about 6x.”
WooCommerce helps WordPress publishers sell stuff, via a software plugin that turns sites into online stores, and competes with the likes of Shopify and Bigcommerce. The company says its software powers more than 600,000 sites.
